Campaign #eKingPelé
Advertiser Puma
Brand Puma Brazil
PostedJune 2020
Product #eKingPelé
Business Sector Sportswear
Story On November 19th, completed 50 years since King Pelé scored his thousandth goal. We invited everybody to join this beautiful tribute and make Pelé score one thousand goals again, this time on video games. People only had to score a goal with the Pelé's avatar in any kind of video game and share on social media with the hashtag #eKingPelé. Some video game joysticks have a button called “share” that people can share the goal in real time. But if the video game doesn’t have this possibility people could film the screen with their cellphones and share the goal any way.
Media Type Case Study
CCO Erh Ray
ECD Andrea Siqueira
Creative Director Gabriel Sotero, Murilo Melo
Creative Team Victor Castelo, Leandro Oliveira, Vitor Chagas, Raul Lima
Typography / Press Kit Illustration André Batista, André Ignatiuk
Media Carlinha Gagliardi, Fabricio Duarte, Stephanie Scibor
Account Giovana Degen
Strategy Agatha Kim, Mirella Nascimento
BI Felix Fontes
Producer Anna Luisa Ferraz
Production Company Modernista Creative Producers
Executive Producer Marcelo Monteiro
Directors Alexandre Lucas, André Inácio
Photography Director Tiago Cauduro, Nestor Grun
Production Coordinator Juan Alberto
Editing and Post-Production The End
3D Modelling Paulo Filipe Souza
Sound Company Satelite Audio
Music Directors Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck
Customer Service Renata Costa, Nicole Bonnet
Music Production Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck, Mike Vlcek, Thiago Colli, Charly Coombes, Helton Oliveira, Ian Sierra
Finalization Ricardo Bertran, Celso Moretti, Carla Cornea, Ian Sierra, Isadora Penna
Production Coordination Ana Cordeiro, Mariana Tardelli, Rafa Oliveira
General Assistant Renan Marques
Social Media Partner Vbeta
Community Manager Roberta Raduan, Thais Souza
Advertiser Fabio Kadow, Isabella Quarterone, Rubia Pria

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