TitleAdoption Test
Campaign Adoption Test
Advertiser Qualitá
Brand Qualitá
PostedSeptember 2020
Business Sector Animal Rights/Safety/Adoption
Story Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples' curiosity in discovering the face of a future child, but surprise them with a pet for adoption.
Media Type Case Study
Creative Director
Creative Director
Art Director

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