Contact Information

Av. Magalhães de Castro Torre 2 Ed. Park Tower 12º andar
São Paulo 48000
Brazil
Phone: (+55) 11 3199 0010
Email:
Website:

Basic Info

Parent Company:

Network:

Creative Work: 53

Parent Company:

Network:

Creative Work: 53

BETC São Paulo

Av. Magalhães de Castro Torre 2 Ed. Park Tower 12º andar
São Paulo 48000
Brazil
Phone: (+55) 11 3199 0010
Email:
Website:

Using soccer to settle a score

In Brazil, women are paid on average 20.5 per cent less than men. As part of its commitment to UN Women, Sao Paulo’s Soccer Federation wanted to kick out at this problem. So with the input of the agency BETC, during the Paulista women’s soccer championship final, the scoreboard reflected the gender pay gap. A woman’s goal was worth only 0.8 per cent of a goal. The commentator explained that when a man earns 1 Real in Brazil, a woman in an equivalent post earns just 80 cents. The situation is no more acceptable in the workplace than it is on the pitch.