Contact Information

Av. Magalhães de Castro Torre 2 Ed. Park Tower 12º andar
São Paulo 48000
Brazil
Phone: (+55) 11 3199 0010
Email:
Website:

Basic Info

Parent Company:

Network:

Creative Work: 53

Parent Company:

Network:

Creative Work: 53

BETC São Paulo

Av. Magalhães de Castro Torre 2 Ed. Park Tower 12º andar
São Paulo 48000
Brazil
Phone: (+55) 11 3199 0010
Email:
Website:

Insights from the agency BETC São Paulo

May 13, 2022

Created by BETC HAVAS, the action 'Joga Na Subida' (The Unlevel Playing Field) seeks to show the chasm between investments in men's and women's football in Brazil Despite the great advancement of women's football in recent years, Brazil is still far from being the country of football for the… read more

May 5, 2022

Created by BETC HAVAS, the initiative continues the HerShe platform by Hershey’s, brings several meanings to the word that is still absent in the main dictionaries in Brazil  The main Portuguese dictionaries have thousands of lexical units and meanings that make us even assume that, in the c… read more

March 6, 2020

Created by BETC São Paulo, campaign reinforces “Her” and “She” presented in its chocolate’s name   You probably haven't noticed until now, but the brand Hershey's has Her and She in its name. That was the starting point, in partnership with BETC São Paulo, to promote and value female talent.… read more

December 5, 2019

Initiative by the Paulista Football Federation, in partnership with UN Women and advertising agency BETC São Paulo, points out that women earn 20% less than men   According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention of thousand… read more

November 19, 2019

On the 50th anniversary of the 1000th goal by the King of Soccer, PUMA and agency BETC/Havas invite a generation that did not see him on the field to help him hit that record in the digital world The privilege of those who had the chance to see Pelé playing is undisputed. To relive those mom… read more