TitleSpokesman - My Tecovas Boots
Agency
Campaign Tecovas
Advertiser Tecovas
Brand Tecovas
Date of First Broadcast/Publication
Business Sector Apparel, Fashion & Footwear
Philosophy In its first campaign with Greatest Common Factory, hired in October 2018 as its creative agency of record, Tecovas appeals to its broad and versatile customer base with a campaign that focuses on everything that goes into Tecovas product - comfort, versatility and quality. Founded in October 2015, Tecovas is reinventing the western category by catering to customers across the country, with accessibility at its core through a direct-to-consumer model. The company continues to grow rapidly, expanding its signature western boot styles and accessories and moving into apparel with men’s denim. Tecovas worked with Greatest Common Factory to develop three sets of 15-second commercials for TV and online that speak to the brand’s dynamic customer sets, from lifelong western boot wearers and southern-dwelling millennials who like boots for work and play, to those across the U.S. who incorporate western wear to their wardrobe. Together, the commercials showcase how Tecovas’ boots, apparel and accessories are comfortable, versatile and statement-making, while emphasizing the individuality and self-confidence of those who wear Tecovas. For example, in “Thank God for Boots,” a ruggedly handsome spokesman is at a bar with an attractive woman. “If I were wearing loafers,” he says,” this would be a very different night. Thank God for boots.” In “Snake,” he’s in the field. “I saw a snake back there and I ran away,” he says. “I’m comfortable with that.” And “Day & Night” takes him from loading wood into a truck in daylight to a swanky bar at night. “My day can start here, and end here,” he says. “Let’s see loafers do that.” The commercials are running across TV and online, on more than a dozen TV networks and over 100 sites including MSNBC, ESPN and Fox.
Media Type Television
Length

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