We Are Social

Paris, France

Philosophy & Competitive Advantages

Notre métier consiste à écouter, comprendre et prendre part
 aux conversations, quelles qu’elles soient et partout où elles se trouvent (en France, à l’international, en on-line ou offline) car la diffusion de l’information s’opère désormais 
via les conversations on-line.

Notre approche pour générer des conversations : 

  1. Comprendre les individus, maîtriser les plateformes, les technologies, leur grammaire et leurs spécificités
  2. Révéler/créer la valeur sociale d’une marque à partir de son positionnement
  3. Générer des idées sociales créatives, émergentes voire expérientielles

En d’autres termes, nous plaçons (enfin) le consommateur au cœur de la stratégie marketing et nous développons/révélons/créons la valeur sociale des marques en fonction des comportements social media et des insights identifiés. C'est ce que nous appelons le social thinking.

Network Description

8 pays / 11 bureaux : Londres, Paris, Milan, Rome, Munich, Berlin, Singapour, Pekin, Shanghai, New-York, Sydney.

Plus de 600 collaborateurs.

Trade Organizations

AACC (Association des Agences Conseils en Communication) (France)
AACCI

Team

Number of Employees: 130
Guillaume Pommier
Directeur du New Biz
Phone: (+33) 01.47.59.34.37
Sandrine Plasseraud
Fondatrice et Présidente
Isabelle Constant
Directrice Générale

Campaigns

  • Advertiser: WWF
  • Brand: WWF
  • Name: #StopMontagnedOr
  • Advertiser: Dacia
  • Brand: Dacia
  • Name: Dacia lance le Dustick
  • Advertiser: Crédit Agricole
  • Brand: Crédit Agricole d’Ile-de-France
  • Name: #TripChoices
  • Advertiser:
  • Brand: We are social
  • Name: Cynical Cupid
  • Advertiser: Renault
  • Brand: Renault Sport
  • Name: Santa Sleigh RS
  • Advertiser: RATP
  • Brand: RATP
  • Name: #DirectionOlympia : 20 ans du label "Musiciens du métro"
  • Advertiser: Fédération Internationale des Ligues des Droits de l’Homme
  • Brand: Fédération Internationale des Ligues des Droits de l’Homme
  • Name: I leave Burundi
  • Advertiser: Volkswagen
  • Brand: Audi
  • Name: Believe in the future of driving
  • Advertiser: Renault
  • Brand: Renault
  • Name: Renault premium
  • Advertiser: Renault
  • Brand: Renault
  • Name: #RenaultTimeCapsule
  • Advertiser: HELLO BANK - BNP Paribas
  • Brand: HELLO BANK
  • Name: Que c'est bon d'être le préféré...
  • Advertiser: LCL
  • Brand: LCL
  • Name: #30AnsDeMaillotJaune
  • Advertiser:
  • Brand: LCL
  • Name: #30AnsDeMaillotJaune
  • Advertiser: adidas
  • Brand: adidas Football
  • Name: adidas Glitch Launch
  • Advertiser: RATP
  • Brand: RATP
  • Name: Max
  • Advertiser: Crédit Agricole
  • Brand: Crédit Agricole
  • Name: #AVECMACARTE
  • Advertiser: We are social
  • Brand: We are social / UBER
  • Name: WE DRIVE U BUTTON
  • Advertiser: Renault
  • Brand: Renault Sport
  • Name: #Enterthezone
  • Advertiser: FIDH
  • Brand: FIDH
  • Name: Genocide in Burundi - #StopThisMovie
  • Advertiser: Monopoly
  • Brand: Hasbro
  • Name: #ElecPions2017
  • Advertiser: Renault
  • Brand: Renault Megane
  • Name: #MeganeExpérience
  • Advertiser: Buitoni
  • Brand: Buitoni
  • Name: Piccolinis Tentazione
  • Advertiser: FIDH
  • Brand: FIDH
  • Name: #StopThisMovie
  • Advertiser: HELLO BANK - BNP Paribas
  • Brand: Hello Bank!
  • Name: Tu préfères… ?
  • Advertiser: Polar
  • Brand: Polar
  • Name: #OursPolar2017
  • Advertiser: Renault
  • Brand: Renault ZOE
  • Name: #ZOECityBreak
  • Advertiser: AccorHotels
  • Brand: Novotel
  • Name: N'JOY
  • Advertiser: Google
  • Brand: Google France
  • Name: Google Escape
  • Advertiser: BNP Paribas
  • Brand: BNP Paribas
  • Name: BNP Paribas X Valerian
  • Advertiser: We are social
  • Brand: We are social
  • Name: We Are Social recrute son #SuperCM
  • Advertiser: Renault-Nissan
  • Brand: Renault
  • Name: Le Peuple Electrique
  • Advertiser: Bouygues Télécom
  • Brand: Bouygues Telecom
  • Name: Golden SIM
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: #SAVine
  • Advertiser: BNP Paribas
  • Brand: We Are Tennis
  • Name: Virtual T-Break
  • Advertiser: BNP Paribas
  • Brand: We Are Tennis
  • Name: Tweet & Shoot
  • Advertiser: Hyatt Hotels
  • Brand: Hyatt Hotels in France
  • Name: #HYATTaDream
  • Advertiser: Renault
  • Brand: Renault Twingo
  • Name: #UndressNewTwingo
  • Advertiser: Renault
  • Brand: Renault Trafic
  • Name: #TraficRider
  • Advertiser: BNP Paribas
  • Brand: Hello bank!
  • Name: Hello play!
  • Advertiser: Mondelez International
  • Brand: Milka
  • Name: #CatchMeTender
  • Advertiser: Action Against Hunger / Action Contre la Faim
  • Brand: Action Contre La Faim
  • Name: #PaperTweet
  • Advertiser: Mondelez International
  • Brand: Milka
  • Name: Christmas Express
  • Advertiser: HELLO BANK - BNP Paribas
  • Brand: Hello Bank!
  • Name: #SiMonMobileParlait
  • Advertiser: We are social
  • Brand: We are social
  • Name: Voeux 2016

Awards

Award Distinction Category Brand Year
Epica Awards Bronze Online Campaigns – Public Interest FIDH 2017
AWWWARDS Developer Website BNP Paribas 2016
AWWWARDS Site Of The Day Website BNP Paribas 2016
CSS Design Awards Site Of The Day Website BNP Paribas 2016
Epica Awards Bronze Experiential & Shopper Marketing Google France 2016
FWA Site Of The Day Website BNP Paribas 2016
Grand Prix des Agences de l'Année L'Agence Social Média de l'Année We Are Social 2016
Grand Prix du Brand Content Bronze Humanitaire Action Contre La Faim 2016
Grand Prix du Brand Content Argent Banque BNP Paribas 2016
CLIO Music Silver Digital / Social - Brand - Website Hello bank! 2015
Grand Prix des Agences de l'Année L’Agence de Communication Digitale de l’Année 2015
Grand Prix des Agences de l'Année L'Agence Interactive de l'Année 2014
CLIO Awards Bronze Integrated Campaign FIDH 2017
EFFIE France Argent ONG FIDH 2017
Grand Prix Stratégies de la Production Publicitaire Or Cross média FIDH 2017
Grand Prix Stratégies de la Production Publicitaire Or Campagnes digitales FIDH 2017
Grand Prix Stratégies de la Production Publicitaire Or FIDH 2017
Grand Prix Stratégies de la Production Publicitaire Or FIDH 2017
Grand Prix Stratégies de la Production Publicitaire Or FIDH 2017
Cristal Festival Silver Telecommunication & IT Google France 2016
Cristal Festival Bronze Best use or integration of experiential events Google France 2016
Cristal Festival Silver Best corporate campaign Google France 2016
The Webby Awards Nominee Best User Experience Milka 2016
Cannes Lions International Festival of Creativity Bronze Lion Engagement Platform Hello bank! 2015
Cannes Lions International Festival of Creativity Bronze Lion Financial Services Hello bank! 2015
Cristal Festival Sapphire Miscellaneous Action Contre La Faim 2015
Cristal Festival Emerald Best Creative Technology Hello bank! 2015
Cristal Festival Sapphire Best Direct or Realtionship Marketing Campaign Hello bank! 2015
Cristal Festival Emerald Best us of event BNP Paribas 2015
Cristal Festival Emerald Integrated campaign BNP Paribas 2015
Cristal Festival Sapphire Best use or integration of music Hello bank! 2015
Grand Prix Stratégies du Marketing Digital Prix Services digitaux innovants Hello bank! 2015
Epica Awards Silver Online Campaigns - Luxury Hyatt Hotels in France 2014
Holmes Report Best Multinational Consultancy to Work For We Are Social 2014
Holmes Report EMEA Digital Agency of the Year We Are Social 2014
Shorty Awards Shorty Award Best Twitter Campaign BNP Paribas 2014
Shorty Awards Shorty Award Financial Services BNP Paribas 2014
Shorty Awards Shorty Award Most Creative Use of Technology BNP Paribas 2014
The Webby Awards Webby Award Social Content & Marketing BNP Paribas 2014
Cristal Festival Bronze Best Use of Sponsorship BNP Paribas 2013
Cristal Festival Bronze Digital Innovation BNP Paribas 2013
Cristal Festival Bronze Viral Mechanism BNP Paribas 2013
Cristal Festival Argent Best Use of Social Media BNP Paribas 2013
Cristal Festival Or Financial Services BNP Paribas 2013
Eurobest Bronze Financial Services BNP Paribas 2013
Eurobest Bronze Community Applications BNP Paribas 2013
Eurobest Silver Best Use of Technology BNP Paribas 2013
Grand Prix des Agences de l'Année Social Media Agency We Are Social 2012

Clients

Advertiser Brand Business Sector Type of Work since
3Suisses 3Suisses Apparel, Fashion & Footwear
  • Social Media
  • Media Planning
2015
Accor Novotel Hotels, Resorts
  • Social Media
  • Media Buying & Planning
  • Branded Content
2015
Bel La Vache Qui Rit Fresh Food
  • Web Site
  • Gaming
  • Social Media
  • Media Relations/Training
2013
BSH Electroménager Bosh Washing Machines, Refrigerators & Other Large Apppliances
  • Social Media
  • Media Buying & Planning
2012
GARMIN Garmin
  • Social Media
  • Events
2013
Hasbro Monopoly, Transformers, Play-Doh Toys & Games
HELLO BANK - BNP Paribas Hello Bank! Banking, Finance, Law & Insurance
  • Events
  • Branded Content
  • RESET/Innovation
2014
Jean-Louis David Jean-Louis David Cosmetics, Beauty Products & Perfumes
Murat Paris Murat Paris Jewelry
  • Social Media
  • Public Relations
Nestlé Grand Froid Buitoni Frozen food
  • Social Media
  • Media Planning
Polar Polar
2017
RATP RATP Public Transport, Mass Transit
  • Social Media
2017
Shiseido Shiseido Cosmetics, Beauty Products & Perfumes
2018
Renault Renault France, Renault Suisse, Renault Sport, Dacia France, Renault Monde (lancements de produit) Automotive
  • Digital
  • Social Media
2011
Pernod-Ricard MENA (Maroc, Egypte, Liban, Israël, Jordanie, Géorgie, Malte, Chypre) Absolut Vodka, Ballantine's, Chivas, Jameson, Havana Club Spirits, Fortified Wines
  • Digital
  • Social Media
Bouygues Bouygues Telecom Telecommunications Services
  • Social Media
La Banque Postale La Banque Postale Banking & Financial Services, Investments, Stock Brokers
  • Social Media
BNP Paribas We Are Tennis, We Love Cinema Banking & Financial Services, Investments, Stock Brokers
  • Web Site
  • Web Film
  • Social Media
  • Events
  • Integrated Media/360 Activation
  • Branded Content
  • RESET/Innovation
Beats by Dre Beats by Dre Consumer Electronics & Audio-Visual
  • Social Media
  • Branded Content
Kimberly-Clark Worldwide, Inc. Kleenex Toilet Paper, Tissues
  • Social Media
La Monnaie de Paris La Monnaie de Paris Government & Other Authorities
  • Social Media
  • Events
  • Media Buying & Planning
  • RESET/Innovation
L’Oréal Prestige Giorgio Armani Beauty Cosmetics, Beauty Products & Perfumes
  • Web Site
  • Social Media
  • Media Planning
  • Branded Content
Mondelez International TUC, Milka, Philadelphia Food
  • Web Film
  • Social Media
  • Branded Content
Nestlé Purina PetCare Felix Others
  • Social Media
PepsiCo Inc. Lipton Ice Tea Soft Drinks, Tonics
  • Social Media
Richemont Piaget
  • Social Media
  • Events