• Agency Type

    • Social Media
  • Core Competencies

    • Social Media
    • Experiential
    • Branded Content/Entertainment
    • Public Relations
    • Media Buying/Planning
    • Crisis Communication
    • Public Affairs
    • Strategy and Planning

Philosophy & Competitive Advantages

Notre métier consiste à écouter, comprendre et prendre part
 aux conversations, quelles qu’elles soient et partout où elles se trouvent (en France, à l’international, en on-line ou offline) car la diffusion de l’information s’opère désormais 
via les conversations on-line.

Notre approche pour générer des conversations : 

  1. Comprendre les individus, maîtriser les plateformes, les technologies, leur grammaire et leurs spécificités
  2. Révéler/créer la valeur sociale d’une marque à partir de son positionnement
  3. Générer des idées sociales créatives, émergentes voire expérientielles

En d’autres termes, nous plaçons (enfin) le consommateur au cœur de la stratégie marketing et nous développons/révélons/créons la valeur sociale des marques en fonction des comportements social media et des insights identifiés. C'est ce que nous appelons le social thinking.

Network Description

Nous comptons plus de 800 collaborateurs, répartis au sein de 13 bureaux, dans 10 pays et sur 5 continents (New York, London, Paris, Milan, Munich, Berlin, Madrid, Dubaï, Singapour, Shanghai, Pékin, Sydney, Hong-Kong). 

Trade Organizations

AACC (Association des Agences Conseils en Communication) (France)
AACCI

Contacts

New Business

William Regitz
Directeur du Développement

Team

  • Management/Direction : 2
  • Account Services : 48
  • Marketing, Research & Strategic Planning : 7
  • Creative Development : 12
  • Media : 3
  • Social Media/Community Management : 48
  • Development/Integration : 3
  • Administration : 4
  • Others : 2
Number of Employees: 115
Sandrine Plasseraud
Fondatrice et Présidente
Vincent Reynaud-Lacroze
Directeur Général Adjoint
William Regitz
Directeur du Développement
Thomas Guilhot
Phone: (+33) 0633701748
Nicolas Duménil
Directeur de Création

Campaigns

  • Advertiser: Zalando
  • Brand: Zalando
  • Name: Free to be
  • Advertiser: vulli
  • Brand: Vulli
  • Name: Sophie la girafe devient magique
  • Advertiser: Marcel
  • Brand: Marcel
  • Name: 100 % elec
  • Advertiser: Lotus
  • Brand: Lotus
  • Name: #PerfectMoment
  • Advertiser: Renault
  • Brand: Renault
  • Name: Renault Mondial de l’auto
  • Advertiser: We are social
  • Brand: We are social
  • Name: Ad Teams in Marvel Avengers Homage
  • Advertiser: Renault
  • Brand: Renault Sport
  • Name: MEGANE R.S TROPHY-R
  • Advertiser: WWF
  • Brand: WWF
  • Name: #NoBuildChallenge
  • Advertiser: RATP
  • Brand: RATP
  • Name: RATP #TRAINSURFING
  • Advertiser: Orange
  • Brand: Orange
  • Name: #WonderfulNoël
  • Advertiser: RATP
  • Brand: RATP
  • Name: La chorale du métro
  • Advertiser: RATP
  • Brand: RATP
  • Name: #StationdAvril
  • Advertiser: Google
  • Brand: Google
  • Name: Google Burger
  • Advertiser: BNP Paribas
  • Brand: We Are Tennis
  • Name: Jeu Set & Gif
  • Advertiser: WWF
  • Brand: WWF
  • Name: #StopMontagnedOr
  • Advertiser: Crédit Agricole
  • Brand: Crédit Agricole d’Ile-de-France
  • Name: #TripChoices
  • Advertiser: Kering
  • Brand: Kering Fundation
  • Name: #ICouldHaveBeen - Kering
  • Advertiser: Renault
  • Brand: Renault Sport
  • Name: #Enterthezone
  • Advertiser: Dacia
  • Brand: Dacia
  • Name: Bouge by Dacia
  • Advertiser: AXA
  • Brand: AXA
  • Name: The Missing Heart
  • Advertiser: Bouygues Télécom
  • Brand: Bouygues Télécom
  • Name: VOY4GE Vers Le Futur
  • Advertiser: Renault
  • Brand: Renault Sélection
  • Name: The Selection Short Movie
  • Advertiser: Dacia
  • Brand: Dacia
  • Name: Dacia lance le Dustick
  • Advertiser: Google
  • Brand: Google France
  • Name: Google Escape
  • Advertiser: adidas
  • Brand: Adidas Football
  • Name: The Tango Squad
  • Advertiser: FIDH
  • Brand: FIDH
  • Name: Genocide in Burundi - #StopThisMovie
  • Advertiser: Audible, Inc.
  • Brand: Audible.com
  • Name: Grow Your Mind
  • Advertiser: Acer Inc.
  • Brand: Acer Swift
  • Name: Dare to Be Swift
  • Advertiser: HSBC
  • Brand: HSBC
  • Name: HSBC Fast Balance
  • Advertiser: Netflix, Inc.
  • Brand: Netflix
  • Name: Speak like The Patrón
  • Advertiser: Monopoly
  • Brand: Hasbro
  • Name: #ElecPions2017
  • Advertiser: Mercure
  • Brand: Mercure
  • Name: #EncoreVousBelleMaman
  • Advertiser: Netflix, Inc.
  • Brand: Daredevil
  • Name: Daredevil
  • Advertiser: Bouygues Télécom
  • Brand: Bouygues Telecom
  • Name: Golden SIM
  • Advertiser: adidas
  • Brand: adidas
  • Name: GameDay Plus
  • Advertiser: HSBC
  • Brand: HSBC
  • Name: #ispossible
  • Advertiser: adidas
  • Brand: adidas
  • Name: #allin or nothing
  • Advertiser: adidas
  • Brand: adidas
  • Name: #Brazuca
  • Advertiser: Netflix, Inc.
  • Brand: Netflix
  • Name: Spoiler Foiler
  • Advertiser: Hyatt Hotels
  • Brand: Hyatt Hotels in France
  • Name: #HYATTaDream
  • Advertiser: adidas
  • Brand: adidas
  • Name: Leave Your Mark
  • Advertiser: Renault
  • Brand: Renault Trafic
  • Name: #TraficRider
  • Advertiser: Jaguar Land Rover
  • Brand: Jaguar UK
  • Name: José Mourinho: Microexpressions
  • Advertiser: Panasonic
  • Brand: Panasonic
  • Name: DSLR Cameras
  • Advertiser: Unilever
  • Brand: Marmite
  • Name: Marmarati - Unilever Marmite
  • Advertiser:
  • Brand: We are social
  • Name: Cynical Cupid
  • Advertiser: Renault
  • Brand: Renault Sport
  • Name: Santa Sleigh RS
  • Advertiser: RATP
  • Brand: RATP
  • Name: #DirectionOlympia : 20 ans du label "Musiciens du métro"
  • Advertiser: Fédération Internationale des Ligues des Droits de l’Homme
  • Brand: Fédération Internationale des Ligues des Droits de l’Homme
  • Name: I leave Burundi
  • Advertiser: Volkswagen
  • Brand: Audi
  • Name: Believe in the future of driving
  • Advertiser: Renault
  • Brand: Renault
  • Name: Renault premium
  • Advertiser: Renault
  • Brand: Renault
  • Name: #RenaultTimeCapsule
  • Advertiser: HELLO BANK - BNP Paribas
  • Brand: HELLO BANK
  • Name: Que c'est bon d'être le préféré...
  • Advertiser: LCL
  • Brand: LCL
  • Name: #30AnsDeMaillotJaune
  • Advertiser:
  • Brand: LCL
  • Name: #30AnsDeMaillotJaune
  • Advertiser: adidas
  • Brand: adidas Football
  • Name: adidas Glitch Launch
  • Advertiser: RATP
  • Brand: RATP
  • Name: Max
  • Advertiser: Crédit Agricole
  • Brand: Crédit Agricole
  • Name: #AVECMACARTE
  • Advertiser: We are social
  • Brand: We are social / UBER
  • Name: WE DRIVE U BUTTON
  • Advertiser: Renault
  • Brand: Renault Megane
  • Name: #MeganeExpérience
  • Advertiser: Buitoni
  • Brand: Buitoni
  • Name: Piccolinis Tentazione
  • Advertiser: FIDH
  • Brand: FIDH
  • Name: #StopThisMovie
  • Advertiser: HELLO BANK - BNP Paribas
  • Brand: Hello Bank!
  • Name: Tu préfères… ?
  • Advertiser: Polar
  • Brand: Polar
  • Name: #OursPolar2017
  • Advertiser: Renault
  • Brand: Renault ZOE
  • Name: #ZOECityBreak
  • Advertiser: AccorHotels
  • Brand: Novotel
  • Name: N'JOY
  • Advertiser: BNP Paribas
  • Brand: BNP Paribas
  • Name: BNP Paribas X Valerian
  • Advertiser: We are social
  • Brand: We are social
  • Name: We Are Social recrute son #SuperCM
  • Advertiser: Renault-Nissan
  • Brand: Renault
  • Name: Le Peuple Electrique
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: #SAVine
  • Advertiser: BNP Paribas
  • Brand: We Are Tennis
  • Name: Virtual T-Break
  • Advertiser: BNP Paribas
  • Brand: We Are Tennis
  • Name: Tweet & Shoot
  • Advertiser: Renault
  • Brand: Renault Twingo
  • Name: #UndressNewTwingo
  • Advertiser: BNP Paribas
  • Brand: Hello bank!
  • Name: Hello play!
  • Advertiser: Mondelez International
  • Brand: Milka
  • Name: #CatchMeTender
  • Advertiser: Action Against Hunger / Action Contre la Faim
  • Brand: Action Contre La Faim
  • Name: #PaperTweet
  • Advertiser: Mondelez International
  • Brand: Milka
  • Name: Christmas Express
  • Advertiser: HELLO BANK - BNP Paribas
  • Brand: Hello Bank!
  • Name: #SiMonMobileParlait
  • Advertiser: We are social
  • Brand: We are social
  • Name: Voeux 2016
  • Advertiser: BNP Paribas
  • Brand: BNP Paribas
  • Name: We Are Tennis Fan Academy
  • Advertiser: TOPITO
  • Brand: TOPITO
  • Name: TOPITO FOOTPOLL

Awards

Award Distinction Category Brand Year
Epica Awards Bronze Public Interest – Environment WWF 2019
Epica Awards Silver Branded Content - Branded Games WWF 2019
Epica Awards Shortlist Native Advertising TOPITO 2018
Epica Awards Shortlist Social Networks TOPITO 2018
Epica Awards Bronze Online Campaigns – Public Interest FIDH 2017
AWWWARDS Developer Website BNP Paribas 2016
AWWWARDS Site Of The Day Website BNP Paribas 2016
CSS Design Awards Site Of The Day Website BNP Paribas 2016
Epica Awards Bronze Experiential & Shopper Marketing Google France 2016
FWA Site Of The Day Website BNP Paribas 2016
Grand Prix des Agences de l'Année L'Agence Social Média de l'Année We Are Social 2016
Grand Prix du Brand Content Bronze Humanitaire Action Contre La Faim 2016
Grand Prix du Brand Content Argent Banque BNP Paribas 2016
CLIO Music Silver Digital / Social - Brand - Website Hello bank! 2015
Grand Prix des Agences de l'Année L’Agence de Communication Digitale de l’Année 2015
Grand Prix des Agences de l'Année L'Agence Interactive de l'Année 2014
Cannes Lions International Festival of Creativity Bronze Lion Sports for Good WWF 2019
Cannes Lions International Festival of Creativity Silver Lion Excellence in Brand Integration & Sponsorships / Partnerships for Branded ContentExcellence in Brand Integration & Sponsorships / Partnerships for Branded Content WWF 2019
Cannes Lions International Festival of Creativity Bronze Lion Sports for Good WWF 2019
Cannes Lions International Festival of Creativity Silver Lion Excellence in Brand Integration & Sponsorships / Partnerships for Branded ContentExcellence in Brand Integration & Sponsorships / Partnerships for Branded Content WWF 2019
Grand Prix Stratégies de l’influence et des relations publics 2019 Produit grand public Renault 2019
Grand Prix Stratégies du Brand Content Or Advertainment WWF 2019
The Cresta Awards Bronze Social Campaign WWF 2019
The Cresta Awards Bronze PUBLIC & SOCIAL WWF 2019
The Cresta Awards Silver Most innovative use of Social Media WWF 2019
The Cresta Awards Bronze Social Campaign WWF 2019
The Cresta Awards Bronze PUBLIC & SOCIAL WWF 2019
The Cresta Awards Silver Most innovative use of Social Media WWF 2019
CLIO Awards Bronze Integrated Campaign FIDH 2017
EFFIE France Argent ONG FIDH 2017
Grand Prix Stratégies de la Production publicitaire Or Cross média FIDH 2017
Grand Prix Stratégies de la Production publicitaire Or Campagnes digitales FIDH 2017
Grand Prix Stratégies de la Production publicitaire Or FIDH 2017
Grand Prix Stratégies de la Production publicitaire Or FIDH 2017
Grand Prix Stratégies de la Production publicitaire Or FIDH 2017
Cristal Media & ADvertising Summit Silver Telecommunication & IT Google France 2016
Cristal Media & ADvertising Summit Bronze Best use or integration of experiential events Google France 2016
Cristal Media & ADvertising Summit Silver Best corporate campaign Google France 2016
The Webby Awards Nominee Best User Experience Milka 2016
Cannes Lions International Festival of Creativity Bronze Lion Engagement Platform Hello bank! 2015
Cannes Lions International Festival of Creativity Bronze Lion Financial Services Hello bank! 2015
Cristal Media & ADvertising Summit Sapphire Miscellaneous Action Contre La Faim 2015
Cristal Media & ADvertising Summit Emerald Best Creative Technology Hello bank! 2015
Cristal Media & ADvertising Summit Sapphire Best Direct or Realtionship Marketing Campaign Hello bank! 2015
Cristal Media & ADvertising Summit Emerald Best us of event BNP Paribas 2015
Cristal Media & ADvertising Summit Emerald Integrated campaign BNP Paribas 2015
Cristal Media & ADvertising Summit Sapphire Best use or integration of music Hello bank! 2015
Grand Prix Stratégies du Marketing Digital Prix Services digitaux innovants Hello bank! 2015
Epica Awards Silver Online Campaigns - Luxury Hyatt Hotels in France 2014
Holmes Report Best Multinational Consultancy to Work For We Are Social 2014
Holmes Report EMEA Digital Agency of the Year We Are Social 2014
Shorty Awards Shorty Award Best Twitter Campaign BNP Paribas 2014
Shorty Awards Shorty Award Financial Services BNP Paribas 2014
Shorty Awards Shorty Award Most Creative Use of Technology BNP Paribas 2014
The Webby Awards Webby Award Social Content & Marketing BNP Paribas 2014
Cristal Media & ADvertising Summit Bronze Best Use of Sponsorship BNP Paribas 2013
Cristal Media & ADvertising Summit Bronze Digital Innovation BNP Paribas 2013
Cristal Media & ADvertising Summit Bronze Viral Mechanism BNP Paribas 2013
Cristal Media & ADvertising Summit Argent Best Use of Social Media BNP Paribas 2013
Cristal Media & ADvertising Summit Or Financial Services BNP Paribas 2013
Eurobest Bronze Financial Services BNP Paribas 2013
Eurobest Bronze Community Applications BNP Paribas 2013
Eurobest Silver Best Use of Technology BNP Paribas 2013
Grand Prix des Agences de l'Année Social Media Agency We Are Social 2012

Clients

Advertiser Brand Business Sector Type of Work since
Renault Renault France, Renault Suisse, Renault Sport, Dacia France, Renault Monde (lancements de produit) Automotive
  • Digital
  • Social Media
2011
Orange Orange Personal Wireless Communication
  • Social Media
  • Digital Installation
  • POS Visibility
2018
Orange Bank Orange Bank Banking & Financial Services, Investments, Stock Brokers
  • Social Media
2019
RATP RATP Public Transport, Mass Transit
  • Social Media
2017
Vichy Vichy Hygiene & Personal Care Products
  • Social Media
2018
Accor Novotel Hotels, Resorts
  • Social Media
  • Media Buying & Planning
  • Branded Content
2015
BNP Paribas We Are Tennis, We Love Cinema Banking & Financial Services, Investments, Stock Brokers
  • Web Site
  • Web Film
  • Social Media
  • Events
  • Integrated Media/360 Activation
  • Branded Content
  • RESET/Innovation
Louis XIII Louis XIII Alcoholic
  • Social Media
2018
Shiseido Shiseido Cosmetics, Beauty Products & Perfumes
2018
Lotus Lotus Toilet Paper, Tissues
  • Social Media
2018
Marcel Marcel
  • Social Media
2019