As one of the industry’s largest global adaptation, translation and production networks, Craft’s teams collaborate to create smart, bespoke, networked client solutions for many world-class brands. Its network of more than 800 full-time employees in 120 countries includes a significant presence in low-cost markets and a comprehensive transcreation offering to ensure local market relevance. Craft, which works around the world for major clients such as Microsoft, L’Oréal, Coca-Cola, Mastercard, Nespresso and Aldi, is a unit of McCann Worldgroup, which is part of The Interpublic Group of Companies
We specialize in the adaptation of marketing communications that address different cultures, languages, audience segments, and media plans. Our capabilities include integrated production, creative adaptation, translation, and efficiency consulting as well as asset management and delivery.
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