MBA

London, United Kingdom

Basic Info

Core Competencies: Full Service, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Public Relations, Strategy and Planning

Founded in: 1994

Creative Work: 3


Contact Information

The Stanley Building, 7 Pancras Square,
London N1C 4AG
United Kingdom
Phone: (+44) 0207 309 7200
Email:
Website:

James Middlehurst

James Middlehurst

Managing Partner

Phone: (+44) 020 7309 7200

Core Competencies: Full Service, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Public Relations, Strategy and Planning

Founded in: 1994

Creative Work: 3

MBA

The Stanley Building, 7 Pancras Square,
London N1C 4AG
United Kingdom
Phone: (+44) 0207 309 7200
Email:
Website:
James Middlehurst

James Middlehurst

Managing Partner

Phone: (+44) 020 7309 7200

About the Agency MBA

MBA exists to drive growth.

We’re an independent digital agency with expertise at driving results for clients, helping them transform to the demands of digital buying journeys.

Guided by our 6 principles we optimise the buying ecosystem working as partners with our clients, creating experiences that are where digital and direct interconnect. 

Languages

English

Philosophy & Competitive Advantages

Our Approach:

The marketing landscape is constantly changing and hard to navigate. Guided by our 6 principles (see below) we optimise the entire buying ecosystem – working as business partners with our clients to help them make the right choices.

The solutions we provide are "where digital and direct interconnect" . We use creativity, data and technology to deliver exceptional, multi-channel, customer experiences that lead to a step-change in business performance.

Joined-up Data

Solving problems starts with the data. Data informs our every action, and hones the effectiveness of the work.

In addition to the analysis of explicit and implicit data, joining up data pots is crucial for delivering a good customer experience across the purchase ecosystem. With access to data no longer an issue (with APIs etc), bringing it together meaningfully in a connected architecture becomes key. Connected data drives 'machine insight' - learning that is automatic, behaviourally driven and instantly actionable.

Connected Content Framework

We've developed a Purchase Ecosystem model to reflect the way people buy today. Inspired by Google's ZMOT, McKinsey's Purchase Loop, and our experience - the model helps us maximise the effectiveness of our content & communications. The model provides a framework for the role of both inbound and outbound communications, and it looks a bit like a snail.

Our range of services covers the entire ecosystem; from advertising, CRM and PR, to technology integration projects, PPC, SEO and user-friendly website design.

Brand Action™

We believe in the power of ideas. We believe that creativity works. And we don't believe that 'brand' and 'response' communications are opposites; but rather that each nurtures the other.

Brand Action™ is where the art meets the science, where the ability to think creatively and with insight merges with data, technology and technique, to give the best of both worlds. Brand Action™ is having your cake and eating it.

Creative Technology

Technology inspiring ideas inspiring technology. Technology can inspire a new direction for creativity. Likewise, creativity can spur advances or a pivot in technological development, or find new uses for existing tech. Brands must never stop thinking about how the creative, human and meaningful application of technology can provide motivating rational and emotional evidence to enhance conversion.

A Culture of Sharing

Ideas can come from anywhere, so we encourage creativity across the agency, often briefing everyone when solving big problems. Creative technology briefings keep us up to date, and keep interesting ideas flowing to our clients.

We invest in our people, and recently won Gold accreditation in the IPA's CPD programme for the 2nd year in a row. We like to give back to the industry and nurture the next generation of talent, with work experience opportunities and paid internships throughout the year.

Results & ROI Focus

We align our objectives with those of our clients - finding success together, and celebrating when they do. Restless to make our work even better, we're constantly monitoring the numbers and looking for improvement in ROI or other KPIs. We focus on awards that recognise effectiveness, and are thrilled to have recently won a Silver IPA Effectiveness Award. Payment by results is not only offered, but actively sought.

MBA is heavily involved with the #IPASocialWorks finding that elusive social ROI measurement. 

Network Description

MBA is part of the world's largest independent agency network, The Network One. We're also one of only a few agencies selected by UK Trade & Investment to represent the UK Creative Industries overseas.

Trade Organizations

Institute of Practitioners in Advertising (IPA)
Marketing Communication Consultants Association (MCCA)
Oystercatchers Club
The Institute of Direct and Digital Marketing