In July 2013 People Ideas & Culture Group launched Y by PI&C: our European hub. Y is an innovative, global, creative lab situated right at the core of Copenhagen, capital of Industrial Design in Europe and Monocle's most livable city in the world. Y is there to help serve our clients with solutions spanning from industrial design, to production development and creative leadership across Europe. The first two projects? Our own fashion brand called “Social Aesthetics”, featuring one-of-a-kind fashion pieces crafted using recycled yet incredibly refined fabrics collected throughout Italy’s many fashion warehouses and redesigned by our fashion experts to help this wonderful world sustain itself. And secondly, “Passione Italiana”, our first e-retail, delivering to Northern Europe only the best food items hand picked by our team within a number of extremely local, artisanal vendors in Italy.
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