Critical Mass

Los Angeles, United States

Contact Information

5353 Grosvenor Blvd
Los Angeles CA 90066
United States
Phone: (+1) 310 305 5381
Email:

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Network:

Employees: 1200

Awards: 86

Creative Work: 10

Clients: 10

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Network:

Employees: 1200

Awards: 86

Creative Work: 10

Clients: 10

Critical Mass

5353 Grosvenor Blvd
Los Angeles CA 90066
United States
Phone: (+1) 310 305 5381
Email:

About Critical Mass

Critical Mass designs unparalleled brand experiences that connect with people. We got our start back in 1996 when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Since then, we’ve helped local, national, and global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas, and cutting-edge technology thinking. And through it all, we go the extra mile to be the best partners we can be. 

Philosophy & Competitive Advantages

We take data, creativity, and technology and connect them so that entire ecosystems work in a seamless, dynamic, and personalized way. It’s a paradigm shift in the way digital works. We learn about each customer through research and testing, but also through every interaction (data), and we use what we learn to inform the next step. By blending forecasting, machine learning, and real-time optimization with an ownable and flexible design system (all stuff we’re really good at), brands can seize opportunities the instant they’re revealed. Customers, in turn, get a better experience and a more connected journey. Simply put, a connected ecosystem is a true win/win, and it encompasses the touchpoints the world knows well (sites, apps, and social), as well as the ones we’re just entering (the metaverse and beyond). And that’s what we’re delivering for some of the world’s greatest brands—the next frontier in digital, with a relentless focus on the customer. 

Network Description

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.
Today, we are over 1,200 employees across 12 global offices and remain true to our roots. We're transparent, honest, passionate and have a can-do attitude that our clients notice and appreciate. 

Core Services

Strategic Consulting: CX Consulting, e-Commerce Strategy, Brand Strategy, Technical Strategy, Digital Identity, Search Strategy, Social Consulting, Data Strategy, Mobile Strategy, Product Strategy

Experience Design: Brand Identity, User Experience, Interaction Design, Website Design, Mobile Applications, Intranets, Immersive Content, Service Design, Product Design, e-Commerce Design

Marketing Communications: Channel Planning, Integrated Campaigns, Social Media, E-CRM, Search Marketing, Media Planning & Buying, Community Management, DCO

Technology: Solution Architecture, Prototyping, Application Development, Search, Integration, Mobile Development, Search Optimization, Quality Assurance, DevOps, 1:1 Personalization

Marketing Science: Data Strategy Consulting, Segmentation & Targeting, Attribution Modelling, Testing & Optimization, Measurement Planning & Implementation, Holistic, Performance Dashboards, Investment Analysis, AI/Predictive Analytics 

Our Work

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Clients

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Brand: City National Bank

Category: Banking, Finance, Law & Insurance

Brand: Diageo

Category: Beverages

Brand: Intuit QuickBook

Category: Banking, Finance, Law & Insurance

Brand: Lactaid

Category: Dairy Products & Eggs

Brand: Nike

Category: Sportswear

Brand: Pfizer

Category: Health & Pharmaceutical Products