FCB/RED is the global brand engagement agency of FCB. “RED” stands for our core expertise in Retail, Engagement and Digital marketing. It also signals the chemistry we create for brands with consumers, shoppers and retailers. We drive behavior change at every point of persuasion in today’s omni-channel world with insights, ideas and creativity that inspire people to buy. No other leading agency links shopper science and consumer communication expertise as powerfully through the line as we do. Approaching 40 years of award-winning and results-driving success, we operate globally with specialists and integrated experts in 90+ markets, across all channels.
FCB/RED is ranked a ToP-5 agency on the HUB TOP 20 Survey of clients on Shopper Marketing Excellence. Our five core pillars of capability are Shopper Marketing, Promotions & Activation, Retail Branded Experiences, DIrect/Retionship Markeitng, and Digital Engagement. We are a full-service agency comprised of specialists and integrated experts that deliver award-winning craftsmanship across all touch points. With a deep planning and analytics team, we bring understanding of retailers and unlock actionable consuemr and shopper inisght on help our client's make their products easier to engage with and buy. Our work has eaerned Effie, REGGIE, PRO, Caples, Cannes Lions and POPAI awards.
FCB/RED is the global engagement agency of FCB. Headquartered in Chicago, with presence in 10 select North American cities, our reach extends to 150 offices in 90 countries. We serve global and local clients aross consumer packaged goods, services and retai.