TitleThe Unknown Face
Title (original language)Le visage inconnu
Agency
Campaign The Unknown Face
Advertiser Historial de la Grande Guerre
Brand Historial de la Grande Guerre
Date of First Broadcast/Publication
Business Sector Museums & Monuments
Story In the aftermath of World War I, France buried the tomb of an Unknown Soldier under the Arc de Triomphe in Paris. This national military monument is dedicated to the memory of all fallen soldiers during the Great War.100 years later, we made this symbol of War, a universal symbol of Peace for the younger generations by giving a face to the Unknown Soldier. A face composed of 30,000 men, women, soldiers, nurses or civilians, winners and losers, regardless of their nationality or their origins: the Unknown Face.This face took the form of an interactive and digital work permanently exhibited in the galleries of the Historial.
Media Type Case Study
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