TitleGhoul-Aid - Haunted House
Campaign Ghoul-Aid
Advertiser Kraft Heinz
Brand Kool-Aid
Date of First Broadcast/Publication
Business Sector Candies
Story To bring back the limited time only 'Ghoul Aid' for Halloween this year, Kool-Aid has released a fun (and very spooky) spot to haunt viewers across the internet this week. Known for crashing cultural moments, the Kool-Aid Man has been hiding in a haunted house ready to scare incomers just in time for Halloween. While Kool-Aid’s brand content tends to fall more in line with lighthearted positivity, this spot is an unexpected twist of a spooky narrative that ends with Kool-Aid Man bringing the unapologetic fun to the scene, and some Ghoul-Aid Jammers!
Media Type Digital
Brand Manager
Associate Brand Manager
Associate Brand Manager, Marketing
Social Media Manager
Production Company Vaynerproductions
Group Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Vice President (VP)
Account Director
Senior Account Executive
Project Manager
Agency Producer
Editor / Colorist / Sound Designer
VP, Integrated Strategy
Director, Integrated Strategy
Associate Integrated Strategy
Director Paid Media
Manager, Paid Media
Senior Media Analyst, Paid Media
Media Analyst, Paid Media

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