|Title||Moments Worth Making|
|Campaign||Moments Worth Making|
|Date of First Broadcast/Publication|
|Story|| Stella Artois is ringing in the holiday season with a new campaign that hopes to inspire people to rediscover the joy of connecting with those that matter most.|
For many, the holidays are a time to celebrate and bond with those we care about. Yet, we are often caught up in the frenzy of decorating, party planning and gifting, and it can feel far too easy to let our obligations get in the way of fostering meaningful connections. This year, Stella Artois’s ‘Moments Worth Making’ campaign encourages people to seize the season by putting a spotlight on moments big and small that can bring people closer together.
The new campaign kicks off today with a television ad illustrating a heartwarming and cinematic story of a father and son reconnecting and finding unexpected joy together after a big holiday dinner, all while enjoying a Stella Artois. In a clever play on time, the ad flashes forward to show how the tradition continues over the years, revealing the strength of how a simple act can connect us.
“During the holiday season, we know it is more important than ever to bring people together and we want to help people recognize their ability to make moments with their loved ones go even further. We wanted to tell a story that we felt many people could connect with – a simple act that turned into a tradition for years to come,” says Lara Krug, VP of Marketing, Stella Artois.
To bring holiday inspiration into homes all over the nation, the creative ad will run across Cable Entertainment channels that are showing holiday movies, as well as on primetime television, online streaming platforms, and networks airing football programming.
In addition, the brand will entice consumers with a fun play on digital holiday look books that often clutter holiday social media feeds. But, instead of party outfits and winter gifts, consumers will be able to step into the smaller and more meaningful moments that money can't buy. The only thing that is on sale of course, is Stella Artois, the unifying force behind these special moments of connection.
Earlier this season, Stella Artois debuted its first-ever, limited-edition holiday brew called Midnight Lager as an early gift to brand fans. The special brew boats subtle notes of chocolate and espresso, is perfect for any holiday affair, and will be available nationwide through the end of the year.
‘Tis the season to seize the season. Follow @StellaArtois and #MomentsWorthMaking on social to learn more.