KBS (kirshenbaum bond senecal + partners) is a global advertising agency headquartered in New York City. KBS is the brand agency for an inventive world. We believe in the power of invention and the exponential ROI that results from creating true marketing firsts.
Our team of inventors and creative entrepreneurs help our clients reframe their challenges and think boldly about solutions through an invention lens.
To deliver this, we are dedicated to offering the very best modern, brand-building specialisms, at one destination under one P&L.
With invention, strategy and creativity at our core, KBS specialisms include: business and brand strategy, product development, creative technology, advertising, digital, mobile, social, content, CRM, experiential, public relations, design and media planning and buying.
We even have a venture capital arm called KBS Ventures that allows us to invest in early stage ad tech companies, and serves as our telescope into the future. kbs+ Ventures also gives our clients first mover advantage with the new and emerging platforms that are part of our portfolio of companies.
But none of it is meaningful if it doesn't drive transformational business results. Working closely with our clients reminds us everyday that we are not just looking to create ideas that drive market share, but that we are looking to invent ideas with the power to drive shareholder value.
KBS has evolved over the past 12 years from a traditional advertising agency to a fully integrated brand communications company.
We place no hierarchy on mediums or brands, but rather on a process that guides both KB& P and the client towards achieving the goal. Part of this success can be attributed to our constant search for brands with momentum.
We believe in the importance of delivering a brand message at all points of contact with the consumer; and therefore, we place a great deal of emphasis on fully integrated marketing programs. We are able to produce more effective integrated programs for our clients because we involve each of the specialist functions in the core brand team. Each specialist is intimately involved in the strategic thinking and planning function of the brand. Therefore, our direct marketing, design, sales promotion and interactive marketing people, who would function in mostly tactical roles at "classic" agencies (if they had them), become more strategic in their roles at KB& P via their interaction with the planning function.
We place no hierarchical structure on integrated disciplines, allowing us to approach the brands' needs without any predisposition towards a discipline (TV vs. Direct). In fact, we believe that the more experience an agency has in direct, design, promotion and interactive marketing, the more capable it can be in creating effective communications with brand's target customer at all points of contact.