| Title | Safer roads for a better future |
| Agency | DPDK Digital Agency |
| Campaign | Safer roads for a better future |
| Advertiser | Rosco Vision |
| Brand | Rosco Vision |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Automotive Accessories & Services |
| Tagline | Safer roads for a better future |
| Story | Challenge: Help an automotive visual safety systems manufacturer refresh their brand identity. The brand needed a visual upgrade and a brand repositioning to stand out in a particularly competitive industry. Outcome: A bold and powerful brand identity designed to communicate a balance between old and new, heritage and modernity. The visual identity has a new logo, font, typography, colors, photography guidelines, product design, and package design. |
| Result | The new brand identity reaffirms Rosco Vision's commitment towards their brand promise: smart solutions, tailored for safer roads and efficient fleet operations. |
| Media Type | Case Study |
| More Information | https://dpdk.com/work/rosco-vision |
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