TitleTurning smartphones into an immersive virtual reality driving experience
Agency
Campaign Turning smartphones into an immersive virtual reality driving experience
Advertiser Peugot
Brand Peugot
PostedNovember 2021
Business Sector Cars
Tagline Turning smartphones into an immersive virtual reality driving experience
Story Challenge: Help a global car manufacturer design a brand experience that allows consumers to check out the new Peugeot 3008 while generating leads for local dealers. 
 
Outcome: A mobile VR brand experience immersing potential buyers into the new Peugeot 3008 and having them “drive” it anywhere, anytime. 
Result Webby award-winning campaign that resulted in an increase in the number of test drives by 75%.
Media Type Case Study

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