| Title | Turning smartphones into an immersive virtual reality driving experience |
| Agency | DPDK Digital Agency |
| Campaign | Turning smartphones into an immersive virtual reality driving experience |
| Advertiser | Peugot |
| Brand | Peugot |
| Posted | November 2021 |
| Business Sector | Cars |
| Tagline | Turning smartphones into an immersive virtual reality driving experience |
| Story | Challenge: Help a global car manufacturer design a brand experience that allows consumers to check out the new Peugeot 3008 while generating leads for local dealers. Outcome: A mobile VR brand experience immersing potential buyers into the new Peugeot 3008 and having them “drive” it anywhere, anytime. |
| Result | Webby award-winning campaign that resulted in an increase in the number of test drives by 75%. |
| Media Type | Case Study |
| Market | France |
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