| Title | Revolutionary running innovation meets award-winning customer experience |
| Agency | DPDK Digital Agency |
| Campaign | Revolutionary running innovation meets award-winning customer experience |
| Advertiser | Nike |
| Brand | Nike |
| Posted | November 2021 |
| Business Sector | Leisure & Sport Equipment |
| Story | Challenge: Bring the experience and feel of the ultra-soft, ultra-springy Nike Epic React to potential customers through mobile, desktop and in-store. Outcome: Award-winning international activation campaign, fully integrated in-store, the Nike app and Nike.com. |
| Result | A 360º experience campaign, showcasing NIKE’s newest innovation through flagship stores, Nike.com and the Nike app. |
| Media Type | Case Study |
| More Information | https://dpdk.com/work/nike-reactor |
| Management (Agency) | Pim van Helten |
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