| Title | Sharing favorite you-time moments with IKEA |
| Agency | DPDK Digital Agency |
| Campaign | Sharing favorite you-time moments with IKEA |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | November 2021 |
| Business Sector | Department Stores, Supermarkets |
| Tagline | Sharing favorite you-time moments with IKEA |
| Story | Challenge: A collaboration with IKEA and MEC digital agency to drive customer interaction with an innovative 24 hour grid that reflects how the Dutch spend their free time. Outcome: We designed and built a campaign that could be shared or watched on every possible device. Social media users shared their YouTime moments through Instagram and Twitter using the hashtag #ikeayoutime. |
| Result | Successful customer engagement with over 100,000 hashtags on Instagram and Twitter. |
| Media Type | Case Study |
| More Information | https://dpdk.com/work/ikea-youtime-0 |
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