Creative digital agency DPDK has been awarded with 4 Lovie awards for their work for Peugeot and sense.info.
DPDK will be receiving a bronze and a People’s award, in the Online Advertising Single Mobile & Experiential category, for their work on the Peugeot ‘Catch the dragon’ campaign. They also won a silver award and another People’s award in the Website Single Youth category for their redesign of the sense.info platform.
The Peugeot ‘Catch the Dragon’ campaign is a film-meets-game experience that is created to launch the newest Peugeot 208. The result is an activation that unites the International TVC with Virtual Reality footage. In the interactive VR experience, the consumer is challenged to catch the dragon that comes to life in the TVC.
This campaign has been a great success and has been awarded with several International awards such as two FWA’s, (‘Website of the Day’ and ‘Mobile site of the day’), AWWWARDS, CSS Design Award and two W3 awards (Mobile Apps/Sites - Innovative/Experimental and Mobile features – best visual design – aesthetic). Now they can also add two Lovie awards to this impressive list.
In collaboration with SOA Aids the Netherlands and Rutgers WPF, DPDK was tasked to launch the new sense.info platform for teenagers aged between 12 and 25 years old. This is the ‘go to’ platform for questions about sex. One specific part of the website ‘Discover your body’ has millions of visitors and is also the part where visitors stay the longest. Here, teenagers can scroll over the, by DPDK created, 3D sex dummies to discover more about ergogenic zones.
Pim van Helten, CEO of DPDK, says: “We are incredibly proud that we got 4 Lovie Awards. We are very happy to see that so many people took the time to vote on our work – these International awards are the cherry on the cake.”