March 15, 2023
The Fifth Edition of X Index reveals the “Hyper Experience” and how brands can use efficiency, pleasure, personalization, privacy, and community to deliver an exceptional consumer experience After COVID-19, consumers are still navigating shared global challenges, from inflation and climate … read more
March 10, 2021
The X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria. Efficiency and emotion are the most important factors when it comes to good CX, says a new Havas study into consumer attitudes towards… read more