Geoff McGann began his career at Wieden+Kennedy, Portland, in 1987 as one of the initial, principal creative forces behind the Nike “Just Do It” campaign.
After twelve years as a lead writer on Nike, he went on to become a successful independent writer/director working on numerous high profile global campaigns, as well as developing branded content properties. During that time, he also gained prominence as an artist and fine art photographer, hosting private and public gallery shows.
A strong believer in the importance of education and learning, Geoff founded 72U, the in-house ad program at 72andSunny and then went on to become interim co-director of WK-12, the in-house ad program at Wieden+Kennedy.
In 2013, Geoff was named a professor at the VCU Brandcenter, where he taught for two years until 2015 when he left to launch his own agency, McGann | Zhang, with co-founder, Yichi Zhang.
Yichi Zhang is an accomplished businessman and entrepreneur. Since relocating to the United States from China at the age of sixteen to finish high school, he has founded and run three successful independent businesses, was the first International Student to be elected president of the University of Richmond’s business school student government, and by employing his personal branding skills, had successful internships at a number of blue chip financial institutions.
After graduating and shifting his focus from finance to advertising and marketing, Yichi enrolled in the creative brand management program at VCU Brandcenter. While studying for his masters, he also served as global business director for his family’s extensive retail jewelry business, representing the company at multiple major global trade shows and overseeing the performance of over ten International jewelry brands in his family’s stores throughout China. A prolific social media presence on the Chinese social media platform WeChat, Yichi (diaosiyichi) has thousands of followers and hosts frequent webinars for numerous Chinese educational organizations. In 2015 he received his master’s degree and founded his own advertising agency along with co-founder Geoff McGann.
Headquartered in both Los Angeles and Beijing, our people are from radically different backgrounds and cultures, yet we share similar philosophies, creative thinking and a deep-rooted commitment to improving the world we live in.
From a strategic and creative position, we believe that creating a unique brand voice for our clients is absolutely pivotal in the current business climate. In order to get to the special places that genuinely resonate, brands must have a memorable voice that they can own. This is where we start every conversation.
We know that experience is invaluable and our people have worked on some of the most iconic, thought provoking and successful campaigns in history. We also know, however, from our long experience within the teaching worlds of academic programs like VCU Brandcenter, 72U, WK12, and Art Center College of Design that some of the freshest thinking comes from the minds of new creative talent. It is this mixture of non-stop drive, humility, a sense of humor, an understanding of pop culture and history, experience and imagination that is the recipe for the creative magic we try to deliver to all of our clients.
We are united by our tenacity, work ethic, curiosity, and our willingness to push things beyond what is considered possible. Together, we are bent on giving our clients a voice and an approach that speaks loud and speaks true.
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