Working for challengers have formed the DNA of XXS. It is who we are. It defines our culture, our drive, our way of working. Summarized in four words: Challenge, Conversion, Connection, common ground.
Challenge: Challenge advertising and conventions of our profession. Everything is communication.
Conversion: For each concept we ask ourselves what the short and longer term berry yields to result. Advertisements must be effective. Advertising should sell. Connection: A brand, whether it is a market leader or challenger, wins by conquering the hearts of her audience. Aiming for insights is key. Common ground: We believe in close cooperation with our customers and days together in the category. Together sharp.