|Title||Ground's Melody (Ep. 2 Los Angeles)|
|Agency||FRED & FARID New York|
|Campaign||RÉMY MARTIN X 6LACK: Ground's Melody|
|Date of First Broadcast/Publication|
|Business Sector||Spirits, Fortified Wines|
|Philosophy||The series gathers two cultures of excellence together, with Rémy Martin and 6LACK teaming up to examine the ways their individual locality and culture/values lead to the highest quality. In music creation and cognac production, there is an admiration for the communities that foster a culture of excellence.|
|Philosophy (original language)|| Rémy Martin releases the second episode of “Ground’s Melody,” a two-part video series created and developed by FRED & FARID New York featuring multi-platinum, GRAMMY nominated artist, 6LACK. The series pays homage to two cultures rooted in excellence; Cognac and music. While the first Episode highlights the vibrant pulse of 6L CK’s hometown of Atlanta’s city streets and the impact it has on musical artists, the second Episode is a tribute to the Los Angeles community, with an equally unique “ground” that has fostered musical excellence for generations.|
With the spotlight on Los Angeles in this second episode, 6LACK explains that the city’s energy comes from within. A rich musical history continues to charge the city and it stems from the community. Great artists of the past, and those in pursuit of excellence today, have journeyed to Los Angeles from all over the globe, each with a similar dedication and perseverance to be the best in their craft.
Rémy Martin shares the passionate commitment to excellence in crafting their premium Cognacs, masterfully produced only in the Fine Champagne region of Cognac, France. This physical ground which has cultivated Rémy Martin’s legacy and spirit is the reason the Cognac house stands firmly behind its terroir.
|Media Type||Web Film|
|Production Company||Los York|
|Chief Creative Officer||Fred & Farid|