TitleRémy Martin X Usher. Team Up for Excellence
Campaign #TeamUpForExcellence
Advertiser Rémy Martin
Brand Rémy Martin
Date of First Broadcast/Publication
Business Sector Spirits, Fortified Wines
Story Usher narrates a story spanning the decades from the 1920’s to present day, which pays tribute to the multi‐cultural connections, celebrated styles and rhythms of the past. From Blues to Hip‐Hop, Swing Dancing to Break‐Dancing; Usher and Rémy Martin®1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars.
Philosophy The film highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since.
Media Type Television
Actor / Celebrity

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