TitleRemy Martin E-commerce Hijack
Campaign Remy Martin E-commerce Hijack
Advertiser Rémy Martin
Brand Remy Martin
Date of First Broadcast/Publication
Business Sector Spirits, Fortified Wines
Story FRED & FARID New York hijacked Facebook and Instagram shoppable “Collection” ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that.
Philosophy When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally.
Media Type Social Media
Chief Creative Officer
Creative Director
Account Supervisor
Account Supervisor
Art Director
Executive Producer
Senior Brand Director

Our Work