Insights from the agency FRED & FARID New York

A campaign imagined by the New York creative boutique Fred & Farid.  In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocab… read more

.FUN embarked on a journey to meet the people of Boring, Maryland - one of the ‘least fun’ cities in the US - a campaign developed with Fred & Farid New York  If there’s one thing we can all agree on, it’s that the world needs more fun right now. We can agree that a .FUN domain name is … read more

When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally. FRED & FARID New York hijacked Faceboo… read more

“Team Up For Excellence ‐ The Film” Imagined in collaboration with FRED & FARID New York Brings to Life the History of Harmony Between these Cultural Entities Through a Musical Journey   NEW YORK, April 29, 2021 – Today, Rémy Martin announces a collaborative new campaign with multi‐Gram… read more

  The campaign falls in a landmark year for the climate crisis; this November, global leaders are set to gather in Glasgow for the UN Climate Change conference (COP26), to set the future path for the planet. Using Playlists For Earth, ClientEarth are encouraging discussion in a novel and acc… read more