|Title||PPC Strategy for Multi-National Pet Brand|
|Date of First Broadcast/Publication|
Pet Paradise is the ultimate nationwide pet boarding experience for your dog or cat, uniquely tailored to meet all of your pet's desires.
Pet Paradise offers the ultimate pet boarding experience for your dog or cat. With over 700+ employees in several locations throughout the southern region of the country; including, Florida, Texas, Louisiana, North Carolina, Arizona, New Mexico and Georgia: their staff is passionate about pets and will go the extra mile to ensure that your pet has a safe and enjoyable time. The resort locations are uniquely tailored to meet all of your pet's desires. Whether it's making a splash in their signature bone-shaped pool or relaxing at storytime, Pet Paradise promises to create a memorable stay for your pet. As the Digital Search Marketing AOR (Agency of Record) for Pet Paradise we're making our own splashes across Digital Marketing Channels, reaching over 500k unique users across Social Platforms like Facebook, and generating highly connective ads that surface with very compelling conversions.
Pet Paradise partnered with RNO1 to elevate and evolve their digital marketing strategies as a leading nationwide pet resort brand with almost 30 pet resort locations in the US. Over the first three full months of partnering with their Marketing Team we've driven an average conversion rate of 17.9% across the entirety of our Google AdWords Campaigns (average across all industries is 2.7%).
It's all about reach and how we resonate with them (our users and customers) across rapidly changing digital marketing touchpoints. We're huge advocates of the power and positioning that Social Media brings to the table for growing businesses and brands. To date, our Facebook Campaigns for Pet Paradise have reached nearly half a million unique users (434,016 to be precise).
Technology, as we all know, is planned obsolescence. Technology Platforms and Search Engines have a very high rapidity of change factor: moving lightning fast. As digital marketers, we have to adapt and overcome at accelerated paces. For Pet Paradise, across all Google Search Campaigns, we produced an average of 49 conversions per each Pet Paradise Resort Location at a conversion rate of 19.3%.
|Media Type||Web Advertising/Banners|