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RNO1

San Francisco, United States
TitleDigital Launch for Bright Antenna Records
Agency
Campaign Bright Antenna Records
Advertiser Bright Antenna Records
Brand Bright Antenna Records
Business Sector Records, CDs, DVDs & Videos
Philosophy

Bright Antenna is a record label in the San Francisco Bay Area. Home to a diverse family of artists with one thing in common: believing in the power of music to make the world a better place. 

Problem

We love working alongside Lifestyle Brands. Bright Antenna Records is a stellar Record Label based in the San Francisco Bay Area, and home to an Alternative Indie band dominating the music charts: The Wombats. We began our partnership thinking through a website relaunch, and digital strategy. As their Digital AOR (Agency of Record) we’re now working together to drive delight across many digital touchpoints, supporting their ongoing needs.

We love music, who doesn't? We also love digital. When we got the chance to blend the two worlds together, amazing things happened. Bright Antenna Records wanted to modernize their digital presence, to best reflect their roster of artists and the culture at the record label. Leveraging compelling artist imagery, engaging music videos, and breakthrough content - we pushed the envelope (or should we say sleeve?), on all sides. 

Result

When a user delves deeper into a website experience, sometimes, many times, interest is lost. Our focus was to keep and engage every user, as they gravitated to individual artist pages, and got more personal with the musicians (and bands) themselves. High-impact imagery, stunning visuals, and clean design shaped the inner workings of the site structure, moving past the initial landing. 

Ahhh, Merch (Merchandise). We dig it. Building out the Shop portal for Bright Antenna was a lot of fun. We combined Visual Design and eCommerce Development, creating a solution that would help this growing record label now, and scale into the future. From digital downloads to tangible products, they're ready and equipped for sales to skyrocket, fueling their artists' careers. Brilliant. 

Media Type Web Site
More Information http://www.rno1.com

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