The start of the year is a great time for marketers and founders to consider their 2018 marketing campaign. It’s not too late to work on a marketing plan for 2018 if you didn’t get a chance to prepare one before the end of the year. How do you know which areas of your business to focus on for your marketing plan? Here are a few tips for developing your marketing plans and strategies for the new year.Reflect & Reframe
Take some time to reflect on your marketing strategies of 2017. What worked? What didn’t work? What have you learned about your target market? Do you have more insights about segments of your target market? You can also find insights about your target market by evaluating your competitors’ marketing efforts. Look through your competitors content, social, and other marketing strategies - you may find opportunities to improve-upon their strategies while finding out what is and isn’t working for them.Content Strategy
The quality of your content is crucial to help your SEO rankings and keep a good engagement with your customers. If your having trouble creating a new content strategy for 2018, try choosing four general topics you want to present in your content. You can then narrow down on each topic and get more specific with your content for blog articles, videos, or more.Revamp your Digital Experience
Your website and digital presence is an important face for your business. Even if you haven’t completely changed your marketing strategy this year, you may be missing a few updates to your website. Have you introduced a new service or product? Maybe your marketing plan includes adding new blog articles to your website. Or perhaps your website design is now looking outdated. Your website is an important place to showcase your new and improved business. It may be time to give your website a facelift and January is the perfect time to include a website refresh into your marketing plan.Boost your Inbound Marketing
These days, more leads are generated from inbound marketing efforts. If you have a large budget currently going towards outbound marketing such as print or radio advertisements, you may want to reallocate some of your budget to inbound marketing efforts that will bring in leads. A digital agency can help you set up inbound marketing plans that include SEO, email campaign automation, quality blog posts and other content that is relevant to your business.Offer a Consistent Brand Experience
Does your marketing collateral offer inconsistent branding? Maybe your website is outdated or your logo needs a re-fresh. With consumers being empowered to shop in store and online, companies need to put extra effort into ensuring a consistent brand experience at every touch-point. A marketing team or agency needs to work with your resources to produce messages that are being relayed to customers at the right time in the buyer’s journey. Offering a consistent brand experience across touchpoints will help customers develop a connection with your brand and along their journey to become loyal customers. Commit to delivering cohesive messaging and imagery across your marketing materials and digital touch-points this year. A digital agency can help you audit your marketing materials and touchpoints to see where you can improve your brand experience.
Are you looking to refresh your brand or digital marketing plans for the new year? Let's Make Waves.