Press Releases - RNO1 - Adforum.com https://www.adforum.com/agency/6676283/press-releases/rss RNO1 Press Releases at Adforum.com en-us Adforum.com Copyright 2018 Hello HubSpot: RNO1 Becomes Certified HubSpot Agency Partner. https://www.adforum.com/agency/6676283/press-releases/75256/hello-hubspot-rno1-becomes-certified-hubspot-agency-partner https://www.adforum.com/agency/6676283/press-releases/75256/hello-hubspot-rno1-becomes-certified-hubspot-agency-partner While Inbound Marketing has been part of the agency methodology for years and layered into Client strategies and success stories, RNO1 has just become a Certified HubSpot Agency Partner listed in the HubSpot Agency Directory.

RNO1 will be working various growth-stage brands, from funded startups to lifestyle and eCommerce businesses to leverage the power of HubSpot to transform their Inbound Marketing strategies into 2019, and beyond.

"A HubSpot Certified Agency, we're a west coast digital brand experience agency, fueling growth for game-changing brands across platforms & places. Aligned with funded startups, lifestyle & eCommerce brands, our agile team of strategists, storytellers, designers & developers will align with your core team to super-charge ongoing growth initiatives. As your go-to-market partner, it’s always about the results. To us, results are constantly in the line of sight. If we’re not over-delivering on results (i.e., more sales, more users, more awareness, more, more, more, etc.) we’re not the right partner. From day-one we’re hyper-focused on getting the right results and continuing to bring those to life with our cross-functional teams", says RNO1 Agency Founder & CXO, Michael Gaizutis.

Ready to take your Inbound Marketing Strategy to the next level? Lets be sure to connect.

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2018-10-08 18:13:04
Machinate https://www.adforum.com/agency/6676283/press-releases/74300/machinate https://www.adforum.com/agency/6676283/press-releases/74300/machinate 2018-07-26 10:44:53 Moondog Optics https://www.adforum.com/agency/6676283/press-releases/74299/moondog-optics https://www.adforum.com/agency/6676283/press-releases/74299/moondog-optics 2018-07-26 10:40:49 Moving Your Lifestyle Brand from Tangible to Technology. https://www.adforum.com/agency/6676283/press-releases/73549/moving-your-lifestyle-brand-from-tangible-to-technology https://www.adforum.com/agency/6676283/press-releases/73549/moving-your-lifestyle-brand-from-tangible-to-technology Your brand’s in-person marketing experiences help create real-life memories for your customers but you're leaving out a huge opportunity to share your brand with your online audience in the web, mobile, eCommerce, VR/AR and social landscape if you don't have a strong online presence.

As a lifestyle brand, you may be familiar with developing unique experiences and offering authentic storytelling to your consumers or clients.

While traditional brands take advertising to a broader audience and mostly communicate with consumers when they try to sell them a product, lifestyle brand customers want brands to care about their lifestyle instead of just focusing on the features or benefits of a product.

You may already have a website, but have you thought about your mobile customer experience or introducing augmented reality into your digital marketing roadmap?

Mobile

As a lifestyle brand, customer experience is extremely important. Mobile usage is a lifestyle as well and it’s important for brands to look at mobile as more than just a marketing channel. Customer satisfaction and customer experience are now some of the most important KPIs or metrics that lifestyle brands use to grow their business.

Marketing teams conduct client-experience maps of their websites and mobile sites to evaluate how their customers will interact with each touchpoint on the mobile site or app. The goal is to optimize each experience to increase revenue.

Make customer satisfaction when browsing your app or ordering something online a top priority and you’ll see mobile success.

VR/AR

In a survey by Greenlight Insights, 53% of survey respondents reported that they would be more likely to purchase a brand that used virtual reality compared to one that did not.

AR allows you to add digital content to real-life environments. In the last couple of years, AR & VR have started to pop up in marketing campaigns to highlight product features, provide information, or even feature your products within your customer’s lifestyle.

When starting a VR/AR marketing campaign, brainstorm immersive content that will help your brand and think of how you can integrate real-life experiences with the digital world.

For Example, Ikea’s new augmented reality app allows customers to visualize how their furniture might look in their rooms at home.

With improvements in AR technology, it’s worth seeing how your lifestyle brand can take advantage of adding digital content to a physical space.

Social

Social Media is one of the leading ways that lifestyle brands are sparking interest and cultivating a community with their customers.

Sharing images and videos that represent your brand is also a great way to build credibility.

Consider Arc’teryx as an example. It’s one of the most popular outdoor lifestyle brands on Google+. They use inspiring video content to feature their clothing and gear on athletes in remote locations. Their Google+ page is also linked to YouTube to add to video count and overall reach.

How can your brand create maximum exposure & engagement across digital channels? Ride the wave with us.

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2018-05-31 14:11:07
From Screens to Spaces: How Startups Can Think About a Connective Brand Story. https://www.adforum.com/agency/6676283/press-releases/73455/from-screens-to-spaces-how-startups-can-think-about-a-connective-brand-story https://www.adforum.com/agency/6676283/press-releases/73455/from-screens-to-spaces-how-startups-can-think-about-a-connective-brand-story In today’s world, sometimes it can seem like the whole world has become a screen.

It can be easy to keep your marketing stuck in the digital world but it’s still important to keep sight of the tangible even in today’s rapidly advancing and ever-evolving tech landscape.

It’s important to break up information to answer your prospect’s questions at different stages of the buying process and have materials or experiences that your customers can engage with across different channels.

This article will show you how as a startup, we can think beyond designing for the screen (web, mobile, etc).

Here are 4 things to think about in your marketing that go beyond the screen to help you start thinking about a more connective, holistic brand experience that your customers can engage with across different marketing channels.

1. Business Cards -

Business card design is often overlooked but they can be powerful with a quality design that matches the rest of your branding. Be sure your team has printed business cards on hand to avoid having to make excuses for not having a card.

2. Marketing/sales materials -

Think of letterhead, envelopes, brochures, catalogs, billboards - any items in print that you use to communicate with your customers. Well designed marketing materials are important in making a good impression. Consistent fonts, colors and themes across all branded materials is part of good design. You’ll also want to think about the quality of your printed materials. They can help create a sense of legitimacy for your communications with clients or customers.

3. Presentation folders -

Does your business need to share a stack of loose leaf papers with potential clients or customers? Without a folder, loose papers can be easily thrown out. A custom presentation folder for your brand can help your business stay top of mind. It’s a great way to store pricing information or contracts to help ensure that they won’t be damaged or accidentally thrown away.

4. Experiential marketing -

Experiential marketing is also known as participation or live marketing and it uses events or experiences to engage clients or customers. This type of marketing helps consumers to be actively involved marketing for the brand. These live one-on-one interactions help consumers develop a stronger relationship with the brand.

By going beyond digital marketing assets, you can engage your customer at different stages of the buying cycle to help generate leads or make more sales. Even if you are a tech startup, it may be time to think about taking your marketing off-line as well.

RNO1 can help create beautifully designed marketing materials for offline spaces. Ride the wave with us.

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2018-05-22 17:23:00
A Digital CX (Customer Experience) Wins: Here's Why. https://www.adforum.com/agency/6676283/press-releases/73264/a-digital-cx-customer-experience-wins-heres-why https://www.adforum.com/agency/6676283/press-releases/73264/a-digital-cx-customer-experience-wins-heres-why Having a strong digital identity will allow a startup or lifestyle brand to develop a relationship with customers across digital channels like your website, social media, and more. A strong digital presence can also help build long-lasting customer loyalty and more sales.

The digital customer experience includes all the experiences that a customer views through a digital interface such as a tablet screen, browser, or smartphone. A customer researching your product online or using their smartphone to find the store’s nearest location are both examples of digital customer experiences. Customers are becoming increasingly critical of digital interactions and they expect more businesses and their favorite brands to invest in a high standard digital experience.

Online vs Offline Customer Experience

Online and offline customers are often very different so a company that pays attention to their digital customer experience often comes out winning. Customers that visit a brick-and-mortar location are much more patient than online customers. Things like temperature, lighting, noise, and music can affect the environment atmosphere and alter a customer’s in-person shopping experience. The online customer experience is different. At Microsoft, research has shown that a website begins losing traffic if it takes 250 milliseconds longer to load than a competitor.

Customers are becoming increasingly critical of digital interactions and they expect more businesses and their favorite brands to invest in a high standard digital experience.

Inconsistency erodes loyalty

A customer's online impression of a brand is made up of several different touchpoints through various digital channels. When brands provide an inconsistent digital experience, a customer may be left with a confusing impression of your brand, turning business away from your brand and straight to a competitor with a more established and consistent brand.

Visual Consistency

Visual consistency is important for keeping a regular experience across a range of products and digital assets. If you look at a big brand, such as Apple, you'll notice consistent visual patterns across different platforms and devices.

Add value to your customers with a digital experience

Use digital experiences to complement already-existing customer experiences. Think about how these experiences will add value to your customers. By complicating the customer's journey through your website or any other digital experience, you may be driving them away.

For example, Starbucks created an app that helps customers place orders and avoid long line-ups. With the help of this app, customers can save time and keep track of their loyalty points.

Digital experiences can bring new opportunities for your business.

Talk to RNO1 about how a digital experience can improve your customer journey. Ride the wave with us.

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2018-05-04 11:00:00
University of Texas at Dallas partners with RNO1 as new digital agency. https://www.adforum.com/agency/6676283/press-releases/73244/university-of-texas-at-dallas-partners-with-rno1-as-new-digital-agency https://www.adforum.com/agency/6676283/press-releases/73244/university-of-texas-at-dallas-partners-with-rno1-as-new-digital-agency RNO1 is thrilled to be the new digital agency partner for the University of Texas at Dallas, and the Cognitive Neuroimaging Lab (CNL). Under the directorship of Dr. Gagan Wig, the CNL’s research program uses a combination of structural and functional brain imaging tools to understand both the organization of large-scale human brain networks and determine how these networks change over the adult-lifespan.

RNO1 will be working with the University of Texas at Dallas, and the CNL Leadership team to fuel the growth of their web and digital strategy delivering a modern and memorable storytelling experience to both private and public sectors. The undertaking will put an emphasis on research, education and opportunities actively being explored in the neuroscience community.

"The opportunity to partner with UT Dallas is an exciting one," says RNO1 Agency Founder & CXO, Michael Gaizutis. “We align in so many ways...and that's the driving force behind this partnership. Early-stage, we'll be crafting new digital ideas to best represent the CNL within the University of Texas at Dallas, and expanding their reach so that the general public can better understand the value they bring to the community. Our hope is that we can drive the same level of impact they do within their very complex industry, across a newly defined digital footprint."

Stay tuned to see this digital roll-out into mid-2018. For more information on RNO1 and Agency News, follow rno1.com

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2018-05-02 11:00:00
Is Your Lifestyle Brand Shaping A Memorable Digital Story? https://www.adforum.com/agency/6676283/press-releases/73134/is-your-lifestyle-brand-shaping-a-memorable-digital-story https://www.adforum.com/agency/6676283/press-releases/73134/is-your-lifestyle-brand-shaping-a-memorable-digital-story As a lifestyle brand, you want your customers to incorporate your products into their lives. An essential ingredient in lifestyle branding is to create compelling narratives that attract consumers.

A good narrative or story will make consumers feel something. They’ll be able to get a better understanding of your values and be inspired to incorporate your product or services in their life.

Take Airbnb, for example. As an online marketplace with properties for rent to travelers, in the case of Airbnb, their brand is both the hosts and guests. Although Airbnb doesn’t have a product, it shares its customers stories in a section on their website called “Stories from the Airbnb Community.”

As part of Airbnb’s Belong Anywhere branding campaign, they used images and short films to show snapshots of the lives of Airbnb hosts and their hosting experience for their guests. Instead of showcasing their brand as rooms or places for rent, they’re using stories to showcase the experience of staying at a place like a local. They’ve positioned their customer as the center of their brand. Sharing their host’s stories also answer a pressing question or pain-point for the customers using Airbnb: what will the experience of staying at a stranger’s place be like?

New customers may feel anxious about staying at a stranger’s place but by using articles, videos, and storytelling, Airbnb is able to create an excitement for an authentic travel experience.

Here are 3 types of stories each brand should have in their arsenal. Keep these stories in your brand tool-kit:

1. Brand History: This digital story tells the consumer who you are. Highlight the brand's journey from the past to the present. Take the consumer on a journey of self-discovery and establish an emotional connection with the consumer. You may want to mention mistakes or reveal other brand vulnerabilities if appropriate in this section.

2. Show of Vision of Your Future: Create a story that show's your brands potential for the future and what it needs to achieve to get there.

3. Show Brand Values: Use a narrative to showcase your brand's culture and values. What does your brand stand for? What is your team culture? Show the values that you want your entire team and consumers to connect with.

How to create a memorable brand story for your brand:

  1. Know your goals: A brand story is created in a business context with the intention to create results or impact consumer behavior. Answer the following questions to help identify the goals for your brand story:

  • What’s the purpose of your digital story?
  • Who is the audience of your digital story?
  • What’s in it for them?
  • What is the key takeaway?

Once you have set your goals for your brand’s digital story, you can follow these steps to start creating your story.

  1. Story Framework: Create a digital story with a narrative arc. Use Freytag’s pyramid to create your story’s framework:

  • Act 1: Exposition (Inciting moment)

  • Act 2: Complication (Rising Action)

  • Act 3: Climax (turning point)

  • Act 4: Reversal (falling action)

  • Act 5: Denouement (Moment of release)

2. Create more than one story: Ask your team members and/or customers to share stories of their interactions with the brand, service, or product. Gathering these stories will help you get different perspectives with the brand’s history and culture.

3. Hire experts: Hire a brand communication expert to give your brand story a competitive edge. If you’re looking for a polished brand story, an outsider’s fresh perspective can bring creativity and help you consider aspects of a brand story you may have missed.

Give your brand storytelling a competitive edge. Ride the wave with us.

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2018-04-20 12:00:00
A Startup's Guide to Approaching a Digital Overhaul: Domains & Teams. https://www.adforum.com/agency/6676283/press-releases/73058/a-startups-guide-to-approaching-a-digital-overhaul-domains-teams https://www.adforum.com/agency/6676283/press-releases/73058/a-startups-guide-to-approaching-a-digital-overhaul-domains-teams Last week’s article was about making sense of your timeline and budget before reaching out to an agency to help with your digital experience makeover - whether that includes a website redesign, web & mobile app, and more.

If you’re working on a website makeover, it’s important to have some information about your internal technology resources as well as having the right team members in place to help the project move along as smoothly as possible.

First, we’ll go over the domain information that you’ll need in preparation for your website redesign.

Website & Domain Host

Your startup’s website host and domain name are important. When the digital agency you choose is ready to launch your site, they’ll need to be able to direct the domain name to where your files are hosted when you want your new website to go live.

A hosting provider stores all your website’s files while your domain name hosting service is where your website’s domain (URL) is registered. In some cases, the domain hosting service and the hosting provider for your website are separate companies. For example, you may have bought your startup’s domain name on GoDaddy, but your website files are hosted on BlueHost. It can be tough to keep track of this information so it’s a good idea to find out how your domain and host are set up before you hire an agency. When you’re ready to launch your site, a knowledge gap can delay the launch of your site.

If your startup has an internal IT team member that knows how to edit things like CNAME, you may be able to handle a website launch internally.

Assembling Your Project Team

Now that you’ve prepared a timeline, budget and gathered important information such as technical constraints, it’s time to assemble your team.

Decide who will be the final decision-maker

It’s a great idea to have multiple people from your team involved in your digital experience project. However, having several people adding input can prolong the timeline and increase the chance of conflicts. It will also place a burden on the agency to resolve conflicting feedback or opinions and you will ultimately be paying for this time-consuming process of having an agency play mediator for your team.

Before you contact your digital agency of choice, choose the person who will have the ultimate judgment over the project. Typically, this will be the CEO or a marketing director for your startup. Choosing a single decision-maker will make the process of working with an agency a lot smoother with an established point of contact for questions and concerns.

Building the rest of the team

Now that you’ve selected a final decision-maker for the project, you’ll also need to assemble key team members that will be assisting during the project. They may be able to provide quick feedback as important deliverables are sent from the agency.

At the very least, the assembled team may contribute to the process with an initial kickoff call and evaluate deliverables during key milestones of the project.

Here are members you may want to include as part of the project team:

  • Your marketing team

  • A higher-level executive

  • Subject matter experts

  • Employees in client-facing roles

Having an idea of the team members you’ll want as part of your project will be helpful when you start reaching out to agencies. Specific team members may hold the knowledge to answer any specific questions from the agency.

Do you have your team in place? Reach out to ride the wave with us.

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2018-04-13 12:00:00
A Startup's Guide to Approaching a Digital Overhaul: Timelines & Budgets. https://www.adforum.com/agency/6676283/press-releases/72925/a-startups-guide-to-approaching-a-digital-overhaul-timelines-budgets https://www.adforum.com/agency/6676283/press-releases/72925/a-startups-guide-to-approaching-a-digital-overhaul-timelines-budgets If you’ve decided that your company’s digital experience needs a redesign, it’s usually because you’ve identified a pain point in your current digital assets including your website, social media, SEO, or other digital platforms.

Maybe you’ve noticed that the design appears outdated, the call-to-actions are confusing, or your content needs updating. Before you hire an agency, consider if a digital overhaul is going to fix your problem.

Simply not “liking” your website may not be a good enough reason to change your business’ digital experience. You may look at your website every day but what do your customers think about the website?

Here are a few good reasons for revamping your startup’s digital experience by revamping the website and digital marketing channels.

  • Your site may not be providing value to your potential customers.

  • Your site isn’t responsive (not optimized for mobile phone or tablet visitors).

  • Your site looks outdated.

  • New strategies and new business objectives include new clearly defined goals for the website.

  • Your startup is introducing a new product or service.

Before making a digital revamp, consider:

  • The number of leads your digital assets currently get.

  • Your user feedback about the current site.

There are 4 preparation steps that you should take into account before finding the perfect digital agency and in this article, we'll start with the first step:

Evaluating your timeline and budget

Revamping your startup’s digital assets can take anywhere from 1 month to 6 months or more depending on the size of the project. Have an honest conversation with your digital agency about your project timeline.

Let your digital agency know if you’re working with a hard deadline

Does the startup’s digital experience need to be revamped for a certain conference or event? (Keep in mind that a good agency will be realistic about how long a project will take. If you approach an agency with a large project during Q4 that needs to be completed by the end of the year, your expectations may be unrealistic).

Note: It usually takes about 3-4 weeks for agencies and clients to come to an agreement on the specifics of a digital asset revamping - whether that includes a website redesign or more. Sometimes the process can be extended if budgets need to be approved or a key stakeholder is away.

You have the power to control the timeline of a project

Many startups don’t realize that they have great influence over how long a project will take to complete. Throughout the project, you or one or more of your team members will need to participate in a kick-off call, provide brand assets, review deliverables and provide timely feedback to keep the project in motion. Sometimes, a phased approach is also an ideal strategy.

Be prepared for the project

Expect to dedicate 2-3 hours per week to work on the new digital experience. Digital agencies will respect your time and use tools such as project management tools to make the process of relaying deliverables and feedback as simple and seamless as possible without having to leave the comfort of your mobile phone or computer’s browser to keep the project moving.

If your team is quick to provide feedback and provide all the necessary assets needed to complete the project, your project may get done a lot faster than you think. Of course, the opposite is true if you take days to provide feedback or if you are unprepared to provide things like your startup’s logo, images, or other branding assets needed for your startup’s digital experience revamp.

Budgets

Budgets can vary for revamping your startup’s digital experience. Here are a few things to consider when making a budget:

  1. What’s on your wishlist? Consider if your startup needs a simple redesign of a website, new brand messaging, an entire digital strategy, or new photography and video production. All of these items need to be factored into your budget.

  2. How much of your current content will be used on your new website? You’ll need to know if your brand messaging is on point or if the written content on your website needs a complete makeover. Not all agencies are equipped to handle content creation that will speak to your customers.

  3. Do you need to integrate existing technology such as an e-commerce platform, like Shopify? If your current site uses e-commerce as a platform, it may require additional testing to see if the platform will be compatible with a new site. Sometimes forgotten technologies can present new problems and an outside developer may need to be called in for help breaking your original budget.

  4. Leave room for contingencies. As the project progresses, you may consider adding new features or making changes that you hadn’t considered at the start of the project. It’s a good idea to leave room in your budget to make these improvements to your startup’s digital experience.

Is your startup considering a new digital experience? Ride the wave with us.

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2018-04-06 12:00:00
Empathy in Design: Developing an Empathic Approach in Marketing. https://www.adforum.com/agency/6676283/press-releases/72779/empathy-in-design-developing-an-empathic-approach-in-marketing https://www.adforum.com/agency/6676283/press-releases/72779/empathy-in-design-developing-an-empathic-approach-in-marketing Being empathetic requires us to put aside our experiences and our own views in order to try to imagine another person's perspective. It's an important part of the design process in marketing.

Empathic design is design that is focused on a user. It pays attention to how a customer or user is feeling towards your branding, design or any other marketing collateral.

In the first stage of any design thinking process, empathy is especially important.

Step one is to empathize with your target audience. Putting yourself in your users’ shoes is a great way to learn about them and how they may interact with your brand.

Here are a few tips to prepare for empathic design or branding:

Listen

Listening attentively is the first step to empathizing. Train yourself to control the tendency to formulate your own opinions and mention them before the other person has finished speaking.

Be Humble

Humility as an important characteristic of design-focused leaders.

Put your Ego Aside

We tend to adopt an egocentric view and stay firm in our opinions and thoughts. The goal of empathy in design is to understand and experience the feelings of your audience, customers, or users.

Observation Skills

Observe your users. Take notes on their behaviors or body language. Record verbal expressions and their environment. Oftentimes, people don't articulate the full story so by honing your observation skills, you'll be able to get a better picture of your customer and better understand their experience.

Care

Show a genuine concern for your users or customers. By showing a sense of care and concern, your desire to help or provide assistance will help you seek to understand your target audience.

Curiosity

Be curious to understand what motivates people to take an action on your website or to buy your product. Look at unexpected areas to help expose the information you need for problem-solving.

Sincerity

A lack of sincerity will kill empathy. Approaching people with a superiority complex or any mindset that may undermine a sincere intention to understand the other's experience can place a barrier between you and your customers.

The best way to gain an understanding of your customer or user base is to have direct experience with their lives, environments, and activities of the customers you’d like to understand. You’ll gain first-hand experience about what if feels like to be a user.

RNO1 works with empathic design. Ride the wave with us.

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2018-03-30 12:00:00
RNO1 Agency Founder Featured in Total Prestige Magazine. https://www.adforum.com/agency/6676283/press-releases/72671/rno1-agency-founder-featured-in-total-prestige-magazine https://www.adforum.com/agency/6676283/press-releases/72671/rno1-agency-founder-featured-in-total-prestige-magazine RNO1's Founder & CXO Michael Gaizutis was recently featured in Total Prestige Magazine, a new publication in business and luxury lifestyle for an exclusive circle of decision makers.

RNO1's Founder was featured along with a great mix of early-stage entrepreneurs to the world’s best-known business leaders. He recently sat down with Total Prestige Magazine to talk about how they are aligning with clients, driving meanignful and memorable solutions using RNO1’s west coast philosophy.

How do brands and businesses benefit from RNO1?

Our clients are our partners. We’re a true extension to their team and the net effect Is a highly collaborative process, achieving breakthrough results across all customer and user touchpoints. Over the years, several of our client partners have leaned on our team to help them with ongoing design and digital strategies that have resulted in brand growth, more sales and company acquisition.

How did the company begin and what have some of the highlights been?

We began as a brand consultancy in San Francisco, originally named Rule No.1. Over the years, we evolved into a full-service brand and digital agency, and shortened our name to best represent who we were: RNO1. Our team evolved to encompass client reach in San Francisco, Los Angeles, Seattle and Vancouver, BC. Within a short period of four years, while aligning with our agency team, four of our agency clients were acquired by Airbnb, Ericsson, Cox Media Group and a well-known real estate brand. One of our clients aired recently on the hit US TV show Shark Tank and took funding from billionaire investor, Mark Cuban – and we supported their launch for the airing on the show as a lifestyle brand.

Michael, what is next for RNO1?

RNO1 is in growth mode. We’re tapping into new territory, each and every day. While we’re always design first and focused, our digital experience team is rapidly expanding. We’re now getting into very large e-commerce and application builds, and exploring how AI, VR and blockchain will make a huge impact in the design and digital space. Being positioned as a west coast agency, we’re fortunate to be heavily immersed in the space.

What is the most challenging part of your work?

The daily grind. We’re continuously immersed in a million daily tasks, so staying laser focused is always a challenge. Fortunately, we’ve built an amazing team who helps us stay grounded, and allows us to sustain and scale all at the same time.

Were you ever influenced by other entrepreneurs?

Absolutely. Some of the greats including Richard Branson and Elon Musk have always acted as a point of inspiration due to their game-changing focus and commitment to shift and shape old-school industries through innovation.

We encourage you to read the full article here. For more agency news follow RNO1.

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2018-03-22 12:00:00
Creativity Inc. partners with RNO1 to develop a new digital experience. https://www.adforum.com/agency/6676283/press-releases/72529/creativity-inc-partners-with-rno1-to-develop-a-new-digital-experience https://www.adforum.com/agency/6676283/press-releases/72529/creativity-inc-partners-with-rno1-to-develop-a-new-digital-experience RNO1 is thrilled to be the new digital agency partner for Creativity Inc., headquartered in Silicon Valley. Creativity Inc. is a leading independent provider of digital development, including game design, audio, art and software development for the global toy industry. Since 1998, Creativity Inc. has aligned with major players in the toy and learning space to bring creativity to play. From working with Mattel and Hasbro to Google and Netflix, they're bringing delightful and intuitive product experiences to life.

RNO1 will be working with the Creativity Inc. Marketing team to fuel the growth of their web and digital strategy to an expanding customer base within the education and tech marketplace.

"We're beyond excited for the opportunity to partner with Creativity," says RNO1 Agency Founder & CXO, Michael Gaizutis. “At the core, their entire team is both innovative and game-changing: now venturing into new markets that adapt to the rapidity of change in technology and aligning with major tech players like Google and Netflix. It’s a great time and place for both of our teams to bring new digital ideas to market, fueling their growth across digital touchpoints."

Stay tuned to see this digital roll-out into mid-2018. For more information on RNO1 and Agency News, follow rno1.com

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2018-03-16 11:00:00
Growth-driven design: Is it time to change your digital strategy? https://www.adforum.com/agency/6676283/press-releases/72460/growth-driven-design-is-it-time-to-change-your-digital-strategy https://www.adforum.com/agency/6676283/press-releases/72460/growth-driven-design-is-it-time-to-change-your-digital-strategy Your website and digital presence is one of your best marketing assets. Do you have a strategy to make sure it’s in its top condition?

The reality is that if you haven’t done anything to adapt or analyze your current site or digital touchpoints since it’s launch, you’re letting one of your biggest marketing assets fail at it’s #1 job - bringing in serious growth for your business.

How do you keep your digital strategy updated so that it’s in top shape? Use growth-driven design.

Growth-driven design is an important term used for design that drives growth in conversions and revenue.

What is growth-driven design?

Using a growth-driven design strategy is a smarter approach to designing a website or digital experience. Instead of taking a high-risk bet and making a large up-front payment for a website, your website will launch quickly and improve over time while your investment spreads out over time.

Using data-driven decisions, the team will make design improvements over a month-to-month period.

You can expect your website or digital experience to continuously evolve and improve over time with tweaks and updates made to improve traffic and conversions.

Here are the three stages of growth-driven design:

1. Strategy

During this stage, the project goals are made and the agency works together with the business to understand it’s website users. This can include forming user/target personas, creating a user journey map and/or brainstorming a list of website components.

2. Initial Site Launch (MVP)

An “initial” website is designed, developed, and launched with the goal of launching quickly to get the first version out to the users. Right after the initial launch of the site, additions can be made to the website that didn’t make the initial launch, quick updates can be made based on initial user feedback, etc.

3. Continuous improvement

Once enough user data has been collected, decisions can be made about larger improvements on the site.

Speak to RNO1 about using a growth-driven design strategy to help your site deliver it’s maximum performance for your business. Ride the wave with us.

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2018-03-07 18:21:34
Gestures. The Next Big Thing in Design. https://www.adforum.com/agency/6676283/press-releases/72381/gestures-the-next-big-thing-in-design https://www.adforum.com/agency/6676283/press-releases/72381/gestures-the-next-big-thing-in-design Gestures are fueling the next best wave of innovation in design. This new technology is changing the way we interact with devices as well as each other.

The vast majority of consumer products like PCs, smartphones, TVs, tablets and even automobiles are becoming camera-enabled. With gesture-based devices and various flagships following the suit, gesture technology seems to be the next big thing in design.

How gesture-technology works

By leveraging multiple image sensors, these cameras produce data that represents three-dimensional spaces surrounding the device. This data is then transformed into meaningful operations with the assistance of different products.

For example, the new iPhone has a camera that records a depth for every pixel. This technology also has neural nets that allow the device to improve and learn with data. Cameras are able to create a depth map of people in a scene - capturing information on how people are posing and/or moving. These cameras have the capability to classify activities, recognize specific people and can respond to gestures even at a far distance.

From Voice Command to Gesture Command

After the introduction of Alexa and Siri, the world has become increasingly enamored with voice-based interactions. ‘Hey Siri’ and ‘OK Google’ are have even entered our homes. However, these voice-enabled interactions have several limitations. They can have a slow interface and, oftentimes, it can feel uncomfortable to use voice-enabled interactions when other people are around.

It’s perfect timing for gesture recognition to join existing interaction modalities like haptics (touch) and sound (voice).

Why Are We Adopting Gesture-Enabled Technology?

Innovators boil their thoughts down to a few primary reasons to adopt a gesture-interaction modality.

  1. Distance – if you need to communicate from a distance, using gestures will be easier than trying to project your voice volume.

  2. Speed – making a move or making a gesture can be a lot faster than saying the right command or formulating the right sentence.

  3. Rich User Experience – gesture-enabled interaction can offer a richer user experience with understanding gestures, a more universal human language.

It will be an exciting time for brands to think about how people can interact with brand experiences using gesture expressiveness over voice to control modern devices.

Touchless interfaces with our devices will be critical for better engagement and may enhance productivity and user experiences.

How will your brand prepare for gesture-enabled technology?

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2018-03-01 15:30:41
Getting to the Heart of Emotional Branding. https://www.adforum.com/agency/6676283/press-releases/72307/getting-to-the-heart-of-emotional-branding https://www.adforum.com/agency/6676283/press-releases/72307/getting-to-the-heart-of-emotional-branding Marketers know that feelings get people to buy. Emotional messages and images in your branding let your customers feel bolder, sophisticated, or any emotion that can make them feel good about themselves.

If you want to get your brand to tug at your customers’ heartstrings, use these 5 steps in the emotional marketing process:

Know Your Customer First

Get to know the customer's feelings, emotions and behaviors that motivate them to make a decision and buy your product or service. Use this knowledge to connect these feelings with your brand through imagery and copywriting.

What makes your brand stand out?

In branding, positioning is everything. If you are able to position your brands in an emotional way, it will help your brand stay memorable in the minds of your customers. How are you positioning your brand to show that you are different from your biggest competitors? If you can’t explain how your brand is different in less than 10 seconds, you may have a problem with your brand positioning.

Get your story right

An emotional story can make an impact on a motivating action like getting someone to sign up for your email newsletter or to buy your product or service. Portray your brand's story in an emotional way and it will become something that people care about and want to buy into.

Use imagery to evoke curiosity or attention

People process images faster than written words. It’s no wonder why platforms for sharing images like Instagram have grown so popular. People are drawn to interesting images. Images used in advertisements communicate emotions and can evoke powerful thoughts or memories. Images should be used in the same way with your branding. Moving images and video is one of the reasons why YouTube may be so effective in influencing buying behavior. Look for powerful visuals that will attract interest for your brand.

Share memorable ideas

Brands with unique, creative, and emotional ideas will stand out from the crowd. Some brands share their ideas in a form of a manifesto. Other brands will convey ideas through their website copy. Sharing ideas that create conversations and make people think or feel will inspire them to remember and share your brand with others.

Integrating your branding with digital experiences can help your brand connect emotionally with your customers across various channels.

Need help reaching your customers with emotional marketing? Good branding is always behind a good web or digital experience. We can help. Ride the brand wave with us.

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2018-02-22 15:24:44
Brand Belonging: Good for People, Good for Brands. https://www.adforum.com/agency/6676283/press-releases/72237/brand-belonging-good-for-people-good-for-brands https://www.adforum.com/agency/6676283/press-releases/72237/brand-belonging-good-for-people-good-for-brands Ever wonder how technology feeds into our growing isolation? Technology is changing our culture and some say it may be eroding our sense of belonging.

Brands are looking into the business of belonging. Brand giants such as Starbucks and Airbnb have made “belonging” a big part of their brand’s purpose.

Many of us are drowning with news, notifications and posts coming from email, social media and an increasing number of apps. As we retreat to our screens and distract ourselves, it makes us increasingly isolated. Even though our digital connectedness help us in terms of convenience, self-empowerment and mobility. It can be tough to partake in activities that help us feel a sense of community.

This disengagement presents brands with opportunities to do better. How can a brand address the downsides to our digital connectedness?

As a leader in AI-generated marketing insights and design of data-driven brand experiences, IBM iX conducted a Brand Belonging consumer study with great insights for marketers. The research demonstrated that 39% of the brand behavioral imperatives that matter to customers and improve business are collective in nature. These brands highlight collective experiences such as shared values or interests.

Brand experience designers and marketers have the task to uncover their target market’s shared affinities and to have the brand experience foster their shared expression.

IBM iX researched "Brand Belonging” and found that the revenue for top Brand Belonging performers grew at 3 times the rate of lower performing brands over six years and gained market share of up to 10% over 3-years.

What are the elements that contribute to Brand Belonging?

Individual Elements

  • Excitement: being reliable excitement and enhancing life’s pleasures with brand interaction.
  • Meaningful Moments: enriching everyday tasks by simplifying or allowing for self-improvement
  • Deep Relationships: developing a compelling relationship by recognizing customer loyalty and personalizing experiences.

Collective Elements:

  • Purpose: Fostering a feeling of community and positivity through actions that benefit the world and well-being.
  • Feedback: A system to hear consumer feedback and implementation to improve products or services.
  • Community: enable customer interactions focused on self-expression and/or social good.

The key to fostering “Brand Belonging” is with a brand that cares for their customers' sense of self while inspiring them.

Looking for help to show Brand Belonging with your brand? Ride the wave with us.

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2018-02-16 12:00:00
How to Help Your Brand Connect in the World of Digital. https://www.adforum.com/agency/6676283/press-releases/72069/how-to-help-your-brand-connect-in-the-world-of-digital https://www.adforum.com/agency/6676283/press-releases/72069/how-to-help-your-brand-connect-in-the-world-of-digital It's not enough to have a website and a social media page as a digital marketing strategy. In today's digital world, you have to carefully think about which digital channels to use and how they will best reach and resonate with your target customers.

We've put together seven ideas with examples of how big brands have used them for an effective digital strategy in our ever-evolving technology landscape.

Learn how different digital channels serve different customer segments

Having a strong brand identity can deepen engagement and bring certain customer segments together. For example, Burberry uses microsites for customers to upload photos of themselves in their Burberry coats while allowing younger users to stream fashion shows on the mobile app.

How will you add value to the customer

Customers need a good reason to tune in to your digital channels. Patagonia has discovered a great way to connect with conscious consumers and created a website where consumers can buy used clothing at a discount or trade their used clothing for gift certificates.

Pick the right digital channels

Every digital channel is known for targeting a different target audience. Pick digital channels that will reach your target market. Does your brand reach consumers in China? Try using China’s popular WeChat app. Whirlpool has several brands that include Maytag and KitchenAid. They use different social media and YouTube channels to keep a separate brand voice for each of those brands.

Use analytics to inform strategy

Use analytics to advise your digital marketing strategy. You may use Google to help you find topics that are trending and respond with a new product or marketing plan. For example, L’Oréal found that Google searches for the ombre hair color were trending so they responded with a new product to meet the demand for this trending hair color.

Keep an eye open for new technologies

Take advantage of newer technologies to reach customers and improve your brand experience. For example, Samsung uses virtual reality to help customers visualize their TV placement in their homes. Retailers are now using in-store radio-frequency to show up-to-date stock availability in stores and online. Home furniture stores such as Wayfair use augmented reality apps that allow customers to picture models of furniture and decor in their own homes.

Social Media Influencers

Even if your brand doesn't have strong social media accounts, brands can partner with social media influencers to reach their big audiences. For example, makeup brands sign with social media influencers to review products, make video tutorials and to cover events.

Work with third-party retailers

Worried about losing a customer relationship if your brand appears on large multi-branded retail channels? Despite concerns, website retailers such as Amazon may be worth considering. Large third-party retailers bring in large amounts of online traffic. Even large brands such as Nike sell their athletic clothing and gear through Amazon.

Although some retailers may impose some levels of constraint, special programs such as Amazon’s Prime Wardrobe offer flexible programs for consumers. Participating members can order clothes without payment and get a discount on the pieces they decide to keep.

As more brick-and-motar retailers close their doors (especially apparel retailers), thinking digitally is a must. A brand’s digital channels will be just as important as traditional marketing, product development, and distribution.

Ready to improve your brand’s digital experience across touchpoints? Let's make waves.

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2018-02-08 10:00:00
Squarespace Teams Up with Keanu Reeves in Compelling Super Bowl Ad. https://www.adforum.com/agency/6676283/press-releases/72006/squarespace-teams-up-with-keanu-reeves-in-compelling-super-bowl-ad https://www.adforum.com/agency/6676283/press-releases/72006/squarespace-teams-up-with-keanu-reeves-in-compelling-super-bowl-ad If you have plans to watch the Super Bowl this weekend, you may come across Squarespace’s ad for this year.

Now it’s 5th consecutive Super Bowl ad spot, Squarespace has teamed up with Keanu Reeves to shoot a compelling ad.

The teaser features Keanu Reeves surfing on a motorcycle and reciting some words of encouragement. That’s about all there is to it. There’s a good blend of action and weirdness in the short ad that makes it a very watchable and memorable ad. It has the same charm and charisma that you see in Matthew McConaughey’s Lincoln ads.

Reeves uses Squarespace to host the website for his company, Arch Motorcycle.

Watch the Teaser Ad below:

At RNO1, one of the many things we specialize in is crafting connective and compelling Squarespace sites and digital experiences. RNO1’s very own Founder and CXO Michael Gaizutis gave an interview with AdForum with his viewpoint on the new Squarespace Super Bowl ad.

Are you thinking of using Squarespace to launch or lift your business or brand? Ready to make waves? Let's Connect.

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2018-02-02 14:32:21
Tryolabs aligns with RNO1 to redefine their Brand Identity & Experience Design. https://www.adforum.com/agency/6676283/press-releases/71948/tryolabs-aligns-with-rno1-to-redefine-their-brand-identity-experience-design https://www.adforum.com/agency/6676283/press-releases/71948/tryolabs-aligns-with-rno1-to-redefine-their-brand-identity-experience-design

Tryolabs is a hi-tech boutique AI development shop helping startups and enterprises build amazing products and features. They wanted a new visual identity that would elevate their brand story and mission as a disruptive player in the field of AI and technology.

The Tryolabs leadership team approached RNO1 to help them strategize on how to improve their brand identity and visual design experience and improve growth in their market. They were looking to extend their identity in a meaningful and memorable way from digital touchpoints (web, mobile) to experience design.

First, we began the process by understanding who the Tryolabs team was and how we could effectively connect their customers and partners across marketing platforms. Both digital and traditional marketing was considered including office signage, social media channels, websites, conference booth designs, and more.

Using a modern and minimal design path, we set out to design a clean and connective typographic treatment for Tryolab’s new brand identity... Interested in hearing more? Check out the full case study.

Tryolabs Identity.jpg

“RNO1 did an amazing job as a value based partner...showing great professionalism and working within tight deadlines. The entire team quickly understood our business needs."

MARTÍN ALCALÁ RUBÍ • CEO

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2018-01-31 15:39:08
eCommerce Trends to Pay Attention to in 2018. https://www.adforum.com/agency/6676283/press-releases/71603/ecommerce-trends-to-pay-attention-to-in-2018 https://www.adforum.com/agency/6676283/press-releases/71603/ecommerce-trends-to-pay-attention-to-in-2018 These days, retailers that embrace digital commerce are thriving as stores without a solid online presence are starting to disappear. 51% of Americans prefer to shop online versus a traditional in-store buying experience. This figure increases to 67% of Millennials and 57% of Gen Xers who prefer shopping online. Some experts believe that there will be a rise of 9.32% in online sales per year.

As a digital agency that partners with eCommerce clients such as LOLIWARE (featured on Sharktank), Bright Antenna Records, Guidecraft, to name just a few, we can see some of the trends to watch for in 2018.

Here are a few of the latest trends in ecommerce that you may want to take into consideration to see online and in-store sales grow.

Customized Shopping

With a dynamic shopping experience that is customized to each shopper, each person will have automatic access to things such as add-ons based on demographics, geographic location, past purchases and more. Data aggregation is also helping ecommerce platforms predict a customer’s next purchase.

Data Aggregation

Uncertainty is a big reason why people may not buy online. The vast majority of internet shoppers regularly read comments and product reviews before making a decision to purchase. The more information that is shared online regarding a product including pictures, reviews, specifications and descriptions, the more sales you will get online. Without a good ecommerce platform it can be hard to keep up with adding changing product information in real-time. Data aggregators are able to compile information about products - including pictures, price comparisons, specs, UPC codes, and reviews. Many retailers are working with these data aggregators and when a merchant links its site to these databases, automatic product information updates can happen.

Mobile Payments

Accepting mobile payments is the way to go as more and more people are making purchases without their wallets. People are making purchases with mobile payments using their smart phones, watches, rings or other wearable technology.


Real-time Experiences and Promotions

Merchants and retailers can provide digital experiences that use sensors to detect nearby devices. This allows merchants to offer promotions in real-time to attendees at a grand-opening or any other event - using interactive experiences as an innovative way to reach more customers.

Artificial Intelligence

Did you know that following a live chat session, the buyer conversion rate is 5 to 10 times higher after the chat session occurs? More consumers are now having interactions with chatbots to answer their questions in a timely manner. They will be as commonplace as automated phone systems - only more interactive. For example, chain restaurants like Pizza Hut and Burger King have implemented a system that allows customers to order food directly through Facebook Messenger and Twitter.

Same-day Delivery

As online retail orders grow, new opportunities for better logistics and delivery have also arisen. Same-day delivery is now possible to a private address or to a store drop-off point that may be near the customer - and it’s becoming increasingly popular. Amazon offers free same-day delivery with any purchase over $35 to Prime members in 27 countries.

Many stores are now operating as showrooms, fitting rooms, or product drop-off points where customers can order the product after having seen it in person.

Centralized Ecommerce

Merchants are moving towards the centralization of IT infrastructures - integrating stores (physical and digital). Brands and retailers want to offer their customers more freedom as they are expecting to be able to search, interact, purchase, deliver or pick up products whenever (and wherever) works best for them. Retailers know that customers will make purchases when it’s convenient for them. The idea is to have the consumer interact with the entire brand experience - whether that’s in a physical location, online store, or browsing the brand’s Facebook page.

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2018-01-26 10:00:00
Product Labs partners with RNO1 to develop a brand vision for company launch. https://www.adforum.com/agency/6676283/press-releases/71500/product-labs-partners-with-rno1-to-develop-a-brand-vision-for-company-launch https://www.adforum.com/agency/6676283/press-releases/71500/product-labs-partners-with-rno1-to-develop-a-brand-vision-for-company-launch RNO1 has recently been selected as the brand design and digital agency for the newly launching, Product Labs, a product management consultancy based in Los Angeles. As a unique strategic partner, Product Labs works with West Coast based startups in need of Product Managers.

RNO1 will be working with the Product Labs founding team to produce a new brand identity and guidelines, visual story across social channels, and digital experience rollout, including website.

The essence of Product Labs is built around simplicity. This will also be a large part of the brand’s visual and digital story.

"We're beyond excited for the opportunity to partner with a true disruptor in the Product Management category: the newly launched Product Labs," says RNO1 Agency Founder & CXO, Michael Gaizutis. "As a leader in their space, originally hailing from the UK and Australia, we wanted to create a brand identity that could support their immediate needs and scale up for the future."

RNO1 can’t wait to share more in early-2018 on what sets this brand apart. For more information on RNO1 and Agency News follow rno1.com.

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2018-01-16 12:00:00
Hello 2018: Go-To Marketing Strategies for a Sensational New Year. https://www.adforum.com/agency/6676283/press-releases/71397/hello-2018-go-to-marketing-strategies-for-a-sensational-new-year https://www.adforum.com/agency/6676283/press-releases/71397/hello-2018-go-to-marketing-strategies-for-a-sensational-new-year The start of the year is a great time for marketers and founders to consider their 2018 marketing campaign. It’s not too late to work on a marketing plan for 2018 if you didn’t get a chance to prepare one before the end of the year. How do you know which areas of your business to focus on for your marketing plan? Here are a few tips for developing your marketing plans and strategies for the new year.

Reflect & Reframe

Take some time to reflect on your marketing strategies of 2017. What worked? What didn’t work? What have you learned about your target market? Do you have more insights about segments of your target market? You can also find insights about your target market by evaluating your competitors’ marketing efforts. Look through your competitors content, social, and other marketing strategies - you may find opportunities to improve-upon their strategies while finding out what is and isn’t working for them.

Content Strategy

The quality of your content is crucial to help your SEO rankings and keep a good engagement with your customers. If your having trouble creating a new content strategy for 2018, try choosing four general topics you want to present in your content. You can then narrow down on each topic and get more specific with your content for blog articles, videos, or more.

Revamp your Digital Experience

Your website and digital presence is an important face for your business. Even if you haven’t completely changed your marketing strategy this year, you may be missing a few updates to your website. Have you introduced a new service or product? Maybe your marketing plan includes adding new blog articles to your website. Or perhaps your website design is now looking outdated. Your website is an important place to showcase your new and improved business. It may be time to give your website a facelift and January is the perfect time to include a website refresh into your marketing plan.

Boost your Inbound Marketing

These days, more leads are generated from inbound marketing efforts. If you have a large budget currently going towards outbound marketing such as print or radio advertisements, you may want to reallocate some of your budget to inbound marketing efforts that will bring in leads. A digital agency can help you set up inbound marketing plans that include SEO, email campaign automation, quality blog posts and other content that is relevant to your business.

Offer a Consistent Brand Experience

Does your marketing collateral offer inconsistent branding? Maybe your website is outdated or your logo needs a re-fresh. With consumers being empowered to shop in store and online, companies need to put extra effort into ensuring a consistent brand experience at every touch-point. A marketing team or agency needs to work with your resources to produce messages that are being relayed to customers at the right time in the buyer’s journey. Offering a consistent brand experience across touchpoints will help customers develop a connection with your brand and along their journey to become loyal customers. Commit to delivering cohesive messaging and imagery across your marketing materials and digital touch-points this year. A digital agency can help you audit your marketing materials and touchpoints to see where you can improve your brand experience.


Are you looking to refresh your brand or digital marketing plans for the new year? Let's Make Waves.

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2018-01-09 16:00:00
Design & Digital Predictions for 2018: Agency Perspective. https://www.adforum.com/agency/6676283/press-releases/71275/design-digital-predictions-for-2018-agency-perspective https://www.adforum.com/agency/6676283/press-releases/71275/design-digital-predictions-for-2018-agency-perspective Here on the west coast, we’re positioned to soak up more than the waves and sunshine.

We’re constantly inspired by the driving forces of west coast talent and creativity. We benefit from the styles and trends from thought leaders, influencers and trend setters in not only design and digital, but in technology, entertainment and more. We’ve used this information to help us predict future trends in design and digital from the perspective of our designers and developers, strategists and storytellers.

At RNO1 we’re excited to see what new trends the design and digital space will bring to digital marketing in 2018. While we can’t say exactly what will happen in the coming year, we’ve rounded up some of the top agency predictions for 2018 which can fuel your Marketing, Product or Founding team's strategies. Here are some quick takeaways:

Images

Filters over images had their time. Many users are now switching to a #nofilter community as they tire of manipulated media. After increasing amounts of fake news have hit the web, brands are realizing that authenticity is more important than ever.

People are craving more genuine live-videos and real-life content. We think we’ll also start to see more authenticity come through in photos shared on the web and social media.

Bright Colors & Bold Fonts

Modern font styles that stand out help complement design. While white space can help readers skim through content, distinct font styles can help the reader focus on your content. When users only have a few seconds to a couple of minutes to look at your pages, you need your font (typographic) design elements and colors to capture the user’s attention. Several agencies are predicting that fonts and colors may begin to take the place of images - especially for mobile where images can cause pages to load slowly. Using typography instead of imagery can help your pages load faster and help your call-to-actions stand out.

Micro-moments

More people than ever are using their mobile phone over their desktops for internet browsing activities. More than 40% of ecommerce sales came from mobile in 2016 and we can only expect the number to rise in 2018.

Marketers are paying attention to mobile-focused strategies when it comes to ecommerce. When you check emails, social media or other notifications on your mobile phone, decisions are made in seconds. These micro-moments are crucial considering that each person checks their phone an average of 100+ times a day. By monitoring these mobile touch points and keeping track of micro-moments, we can begin to see patterns that lead to a sale and better prioritize our digital marketing strategies.

Mood As Interface (MAI)

Mood As Interface is a great example of future design working in synergy with cutting-edge technology. User interfaces are becoming more personalized and customized to each user. With advancements (and lower costs) in Wireless EEG technology, we can now create customized interfaces based on a user’s emotions and moods by using brainwave biometrics.

For example, users can be connected to electrodes with a headset to capture brainwaves, pulse and facial expression. In turn, these inputs can be used to create a virtual-reality simulation in real-time whether the user is feeling relaxed, intrigued, or excited. These early technologies will soon enter the mainstream and time will tell how much each user will be able to control design and content that they wish to see. MAI has many applications where advertisements, color pallets or filters can be automatically changed to reflect how a user is feeling. In 2018 and beyond, design and content will become increasingly personal.

The more digital experiences including websites, social media, content and the like a brand can share in the online world, the greater brand engagement they will see. With an ever increasing amount of choice on the web, people are more willing to engage with brands that can deliver timely, useful, and engaging digital experiences - and great design is one of the primary layers to creating a truly connective brand experience.

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2017-12-18 10:00:00
Design From A Different Lens. https://www.adforum.com/agency/6676283/press-releases/70937/design-from-a-different-lens https://www.adforum.com/agency/6676283/press-releases/70937/design-from-a-different-lens At RNO1 we’re proudly deep-rooted on the West Coast with a global edge. We have the privilege to work with some of the most passionate and game-changing teams across the globe.

West Coast inspired means our team lives and breathes WEST COAST - across the San Francisco Bay area, SoCal, and the Pacific Northwest in Seattle and Vancouver. We take design inspiration, innovation, and disruption from the West Coast perspective.

Surrounded by water, waves, and mountains, there’s an ebb and flow here, a presence that we like to pass onto each project and collaboration.

Using our surroundings as inspiration, we’re able to fuel, craft, and architect delightful and disruptive design and digital experiences to help brands stand out regardless of if they’re located on the West Coast, on the East Coast, or even abroad.

Here on the West Coast, we have unrivalled access to venture capital funds and startups that benefit from this fountain of outlets to fuel the innovation economy. According to Pitchbook’s second quarter Venture Monitor report, the West Coast has a huge role in funding startups with 40.8% of the deals and 55% of the deal value in the West Coast region compared with the Mid-Atlantic region that pulled in only 19.3% of the deals along with 15.5% of the deal value.

Not only do our natural surroundings inspire us - with large technology companies like Apple, Google, Amazon, and more making the West Coast their home base, we’re geographically positioned next to the brands that are shaping what’s next in the industry. The West Coast is an ideal place to soak up knowledge, innovation, and the latest trends in digital branding.

There is also a big movement in lifestyle branding stemming from here on the West Coast. We meet regularly with some of the most disruptive lifestyle brands to talk about what’s next and infuse that into our Fluid Movement approach - collaborating and connecting with form and fluidity, creating bold shifts in the marketplace for our Clients, their users and customers.

If you’re thinking we only work with companies on the West Coast, think again. We’re aligned with startups, eCommerce, lifestyle and enterprise brands across the country to deliver meaningful and memorable results. We’re fueled to craft disruptive experiences where they’re needed most - across digital branded touchpoints.

Even client partners like Moondog Optics based on the East Coast have chosen to work with the RNO1 team. Moondog Optics is a modern optical design house that designs and engineers award-winning lenses for mobile phones and other consumer products. Although they are based in New York, they chose to partner with RNO1.

“Moondog Optics is a boutique design firm based in Rochester, NY - an area known for its rich history in optics and photography. But when it came time to revamp our site and branding, we went with RNO1 - based on the West Coast. Many of our customers are in their backyard and we could tell from the first call that they’d be a great fit to help us craft the right message. We look forward to continuing to work with them for a long time to come,” says Scott Cahall, Founder and Optical Designer/Engineer.

No matter where you are, we can help startup, lifestyle and enterprise clients to design from a different lens. Ready to ride the brand wave with us?

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2017-12-11 16:43:26
Vestergaard partners with RNO1 as Digital Agency to disrupt Global Health. https://www.adforum.com/agency/6676283/press-releases/70853/vestergaard-partners-with-rno1-as-digital-agency-to-disrupt-global-health https://www.adforum.com/agency/6676283/press-releases/70853/vestergaard-partners-with-rno1-as-digital-agency-to-disrupt-global-health RNO1 has recently been selected as the new UX & Digital Agency for Vestergaard, fueling the disruption in the global health market across a series of marketing channels.

Vestergaard is a global health company working to improve the health of vulnerable people and offer solutions to contribute to a healthier, more sustainable planet by fighting malaria, HIV/AIDS, and the Zika virus.

"We're thrilled to be aligned with Vestergaard as their digital design strategists", says RNO1 Agency Founder & CXO, Michael Gaizutis. "Working with their Core Marketing Team, we'll be helping their brand and product experiences to scale across digital channels, bringing game-changing solutions to global health."

For more information on RNO1 and Agency News follow rno1.com.

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2017-12-05 14:59:04
Why Startups Must Become Master Storytellers. https://www.adforum.com/agency/6676283/press-releases/70638/why-startups-must-become-master-storytellers https://www.adforum.com/agency/6676283/press-releases/70638/why-startups-must-become-master-storytellers Today in the startup world, it's AI, VR, Automation, Blockchain, etc. Tomorrow it's...

Rapid acceleration and planned obsolence make for an extremely competitive and crowded marketplace for any startup in Consumer Tech, FinTech, Lifestyle, eCommerce and more.

So what's a startup to do? We have the simplest answer: Startups Must Become Master Storytellers. Remember those early days of sitting, listening and imagining the possibilities from hearing and seeing a great story? Well, for some, we've lost sight of that idea.

The best startup brands in the world (Airbnb, Warby Parker, Robinhood, etc.) have captalized on this idea and connected with new and emerging audiences by bringing them into a world of unimaginable possibiities. From early-late stage, Marketing, Product and Technology Teams within a funded and growing startup environment need to break through the boundaries of CX (Customer Experience) in new and innovative ways. Through meanignful and memorable content, design and digital storytelling experiences we're able to reach and resonate with our users and customers at the deepest level: opening up a whole new channel of engagement.

Preparing for 2018, maybe it's time for your startup to add storytelling into your mix of strategies?

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2017-11-15 14:35:53
The Wave Of Disruption. https://www.adforum.com/agency/6676283/press-releases/70525/the-wave-of-disruption https://www.adforum.com/agency/6676283/press-releases/70525/the-wave-of-disruption Is your brand riding the wave of disruption? Or, is someone else?

Competition is everywhere in this day and age. Look around, and you see it. Regardless of industry or market, options are now more widely availble for consumers and users.

For your brand, competition isn't the enemy...it's disruption. Are you the disruptor, or are you being disrupted? What compelling reason (or reasons) are you giving them to connect with your brand, cross-channel? What story are you telling that matters, and why should it matter more than eveyone else in your space? Where is the wow factor, in form and function? Who will listen and care, and why will they spread this message to others who care? When will it happen (later is too late)?

As the age of digital continues to elevate and evolve, so will their expectations. Connective design pathways have to connect more, engage more, and entice more than ever before. Your tribe of users require you to step up and own the landscape: to give them more than one reason to invest in your product, service or brand, at every marketing or sales touchpoint.

Truth of the day: Become a disruptor, or be disrupted. What will your brand do?

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2017-11-08 14:39:36
Moondog Optics selects RNO1 as new Digital Agency. https://www.adforum.com/agency/6676283/press-releases/70346/moondog-optics-selects-rno1-as-new-digital-agency https://www.adforum.com/agency/6676283/press-releases/70346/moondog-optics-selects-rno1-as-new-digital-agency RNO1 has recently been selected as the new Digital Agency and team extension for Moondog Optics, supporting the established optical design company to scale through memorable design and digital strategies.

Moondoog Optics provides innovative optical design and consulting services for consumer and life science products, with an edge in VR/AR. Moondog is an independent company with roots from Eastman Kodak, Corning Precision Lens, and Jenoptik - pioneers of modern optical design and manufacturing.

"We're thrilled to be aligned with Moondog Optics as their digital strategists on the front-lines of technology and design channels", says RNO1 Agency Founder & CXO, Michael Gaizutis. "Working with their Leadership Team, we'll be helping their brand to scale across digital channels, bringing future-forward solutions to life across the optical design vertical".

For more information on RNO1 and Agency News follow rno1.com.

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2017-10-19 12:00:00
Logis9 partners with RNO1 as new UX Design Agency. https://www.adforum.com/agency/6676283/press-releases/69899/logis9-partners-with-rno1-as-new-ux-design-agency https://www.adforum.com/agency/6676283/press-releases/69899/logis9-partners-with-rno1-as-new-ux-design-agency RNO1 has recently been brought on as the new UX Design Agency and team extension for Logis9, supporting the newly established SaaS startup to scale within the logistics industry, disrupting it through technology and design.

Logis9 is a tech-enabled, non-asset based 3PL, based in California. We focus on client-centered solutions and professional handling of our client’s logistic needs. Logis9 designs custom transportation solutions to suit today’s tech savvy marketplace with complete visibility of all your transportation needs. Our industry professionals have over 75 years of experience. Logis9 goal is to make it easy to move your freight with next level automation, saving time and money.

"We're excited to team up with Logis9 as a newly emerged SaaS startup", says RNO1 Agency Founder & CXO, Michael Gaizutis. "It's not every day you can fundamentally disrupt a long-standing legacy industry (...like logistics). Working with the Founding Team, we'll be mapping out design solutions between teams that help this brand to scale, aligned with their business mission".

For more information on RNO1 and Agency News follow rno1.com.

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2017-09-18 17:25:33
Agency Spotter ranks RNO1 as Top 20 Branding Agency. https://www.adforum.com/agency/6676283/press-releases/65809/agency-spotter-ranks-rno1-as-top-20-branding-agency https://www.adforum.com/agency/6676283/press-releases/65809/agency-spotter-ranks-rno1-as-top-20-branding-agency Agency Spotter is reinventing how brands find and work with creative agencies, design firms and many other marketing service providers.

Recently, RNO1 was ranked as a Top 20 Branding Agency when evaluated against 2,000 branding agencies and design firms. RNO1 ranked #3 on the Top 20 Branding Agencies listed.

"The top branding agencies quarterly report evaluates almost 2,000 branding agencies and design firms based on their credentials, focus and expertise in branding, client feedback, and project work. This report is focused on those who specialize in branding, brand identity, naming, and brand standards. .."

RNO1's Founder Michael Gaizutis said, "We're thrilled to be included in this Branding Agency Report from Agency Spotter: it supports and validates the brilliant Client Partners we work alongside (startups, lifestyle, eCommerce and enterprise brands), and the breakthrough solutions we provide between our teams, as a go-to Brand Agency Partner."

Be sure to follow rno1.com and @livethebrand for ongoing Agency News fueling the disruption in the design and digital landscape.

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2017-08-07 12:00:00
How To Delight (By Design). https://www.adforum.com/agency/6676283/press-releases/65810/how-to-delight-by-design https://www.adforum.com/agency/6676283/press-releases/65810/how-to-delight-by-design It's not an accident when brands make us feel delight. It's done by design.

Whether your brand is a funded startup disrupting SaaS or the world of eCommerce, a growing lifestyle company appealing to millenials or beach-goers, a mid-sized company or enterprise B2B company working to fundamentally change the world...it makes no difference. We have to delight, now more than ever, in every industry and at every possible turn.

On your brand's epic journey to FILL IN THE BLANK here are the top 10 ways to drive delight:

  1. Connection first, then conversion.
  2. Create a compelling story (visual and verbal).
  3. Lead with different and disruptive.
  4. Be emotional and experiential.
  5. Give them what they crave (not need).
  6. Be meaningful and memorable.
  7. Always authentic and audacious.
  8. Think bold movements instead of trends.
  9. Humanize and harmonize your strategies.
  10. Go beyond your brand: have purpose and passion.

Ready for your brand to starting making waves? Ride with us.

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2017-07-27 14:30:38
Your Brand's Quest For Disrupting Digital. https://www.adforum.com/agency/6676283/press-releases/65811/your-brands-quest-for-disrupting-digital https://www.adforum.com/agency/6676283/press-releases/65811/your-brands-quest-for-disrupting-digital Your brand is on a quest: a digital quest.

You're trying to find your place in this ever-changing technological landscape, amongst a sea of competition, rapidly morphing devices, and platforms that didn't exist...even yesterday.

In addition to the all current digital outlets to worry about, you then have...AI, VR, AR, etc. Your mind is boggled.

So, what is a brand to do? We subscribe to the idea that "You can't stop the waves, but you can learn to surf". Surf, my friend, and you will overcome all that is in your way. You will begin to ride the brand wave.

The disruptors out there (we all know who they are in different industries) don't accept their fate, they create it: and surf. They seek and set out to embrace all digital outlets that can propel their mission and culture forward as a brand. It's this shift, ebb and flow that allows them to thrive.

Faced with too many challenges, the best brands adapt and overcome. Too many brands aren't focused on the future, which truly is the present as it relates to digital. They're complacent and used to what has always worked, thinking it will continue to work as it once has...until now. Until now, everything was easy, or easier. We used to be able to simply advertise and get calls or purchases. Now, we have to connect...connect or cease to exist.

Which will it be for your brand?

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2017-07-21 11:00:00
RNO1 Shortlisted As Top 20 Digital Agency. https://www.adforum.com/agency/6676283/press-releases/65812/rno1-shortlisted-as-top-20-digital-agency https://www.adforum.com/agency/6676283/press-releases/65812/rno1-shortlisted-as-top-20-digital-agency Agency Spotter is reinventing how brands find and work with creative & digital agencies, design firms and many other marketing service providers.

Recently, RNO1 was ranked in the Top 20 Digital Agencies Report when evaluated against more than 4,500 digital agencies. RNO1 ranked #5 on the Top 20 Digital Agencies listed.

"The top digital agencies quarterly report evaluates more than 4,500 digital agencies based on Agency Spotter's proprietary research methodology. This report takes a broad look at digital agencies, including digital strategy, marketing automation, web, mobile, e-commerce, social media, content marketing, email marketing, inbound marketing, CRM automation, search (SEO and SEM), and gaming..."

RNO1's Founder & CXO Michael Gaizutis said, "We're thrilled to be included in this Digital Agency Report from Agency Spotter: it supports and further validates the brilliant Client Partners we work alongside (including: funded startups, eCommerce, lifestlye, enterprise brands), and the breakthrough solutions we craft & create between our teams, as a go-to Digital Agency Partner."

Ready to Make Waves? Be sure to visit our newly launched agency website and follow @livethebrand for ongoing Agency News fueling the disruption in the design and digital landscape.

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2017-06-20 18:55:41
The Non-Vendor Agency (You Needed Yesterday). https://www.adforum.com/agency/6676283/press-releases/65813/the-non-vendor-agency-you-needed-yesterday https://www.adforum.com/agency/6676283/press-releases/65813/the-non-vendor-agency-you-needed-yesterday We've heard that name before...and even been called it, unfortunately (many years ago). That name that makes you feel like an outsider, working alongside (not with) Marketing, Product and Founding Teams.

Yes...that name. Vendor. Doesn't it make you cringe?

In the world of brand strategy and digital experience design, no one needs a vendor, but rather a true partner and team extension. At least we think so.

A Vendor by definition is: a person or company offering something for sale. A Partner by definiton is: a person who takes part in an undertaking with another or others, especially in a business or company with shared risks and profits.

When we get approached by well-rounded Marketing Teams, Product Teams or Startup Founders, we're charged with making strategic decisions that drive meaningful and memorable solutions for our Client Partners. That's right, we said it...Partners. We're a part of their core team, and true extension. We're a piece of the puzzle. We're a void in their current structure. Together, we can make waves.

So if and when you're ready to take the next step and find that Non-Vendor Agency (the one you needed yesterday), we're always within reach and ready to join forces. In the meantime, feel free to learn more about what gets us up in the morning, each and every day, and why we love what we do fueling the growth of game-changing brands of all shapes and sizes.

We're stoked to hear from you soon.

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2017-06-13 11:00:00
Introducing the New RNO1 Agency Website. https://www.adforum.com/agency/6676283/press-releases/65814/introducing-the-new-rno1-agency-website https://www.adforum.com/agency/6676283/press-releases/65814/introducing-the-new-rno1-agency-website Together, we can make waves. Meet the New RNO1.

Today, we’re excited to announce the launch of our new agency website, focused on a storytelling experience of who we are and why it matters. We’ve simplified our visual language, and worked to highlight some of our incredible experiences aligning with founders, product and marketing teams — as West Coast Brandmakers.

We've been grinding for 10+ years...

Over time, we’ve since grown to become an award-winning brand strategy and digital design agency with a brilliant team fueled to craft and create delightful and disruptive experiences. You’ll now find us aligning with game­-changing startups, lifestyle and eCommerce companies — to larger enterprise brands, worldwide.

We’ve redesigned our agency website to better serve our client partners with a simplified visual story and fluid UX pathway to how we approach brand, design and digital experiences. Since we're futurists, we're already looking ahead for how we can fuel growth for forward-thinking brands of all shapes and sizes.

Feel free to puruse through some of our Featured Work & Case Studies that support where we're headed as a west coast brand strategy & digital design agency.

We're stoked for you to take a look.

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2017-06-06 16:54:56
RNO1 Recognized as Top Full-Service Agency in San Francisco. https://www.adforum.com/agency/6676283/press-releases/65815/rno1-recognized-as-top-full-service-agency-in-san-francisco https://www.adforum.com/agency/6676283/press-releases/65815/rno1-recognized-as-top-full-service-agency-in-san-francisco At RNO1, we view ourselves as an extension of our client’s internal team. We pride ourselves on being able to offer the full suite of digital services in order to complete any of our client’s online needs. Great design and a well-rounded group of talented individuals are the cornerstones of our success. Our Fluid Movement approach allows us to adapt our strategies to your specific brand as the digital marketplace changes.

While we have realized that full-service agencies seem to popping up more and more often, we know how important it is to stand out among our peers. That is why we are especially thrilled to announce that we have been recently ranked as a leading full-service San Francisco agency by Clutch. Clutch is a ratings and reviews platform that uses a unique methodology in order to rank IT service firms, including digital agencies.

In order to make the list of top SF full-service agencies, Clutch weighed a number of different factors, including; services provided, online presence, and reviews from past and current clients. Below, we’ve put a brief snapshot of what just one client has had to say about our work:

We are extremely humbled by our inclusion on this list, and can’t wait to see what the rest of 2017 has in store for us and our clients. Want to read all of our great client reviews, and check out our online profile? Come to our Clutch.co page!

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2017-05-30 19:52:06
Tribe Talking. https://www.adforum.com/agency/6676283/press-releases/65816/tribe-talking https://www.adforum.com/agency/6676283/press-releases/65816/tribe-talking Is your brand’s Tribe Talking? (Tribe = who your brand wants to reach out to, and who responds back to your brand).

  • What are ‘they’ (your tribe) saying about your brand, company, product, service, etc?
  • Who are ‘they’ sharing the conversation with and around?
  • Is ‘it’ (what they’re talking about) worth sharing and spreading?
  • Is ‘it’ connective and contagious?
  • Do ‘they’ feel empowered and enlightened: disrupted and delighted, at every touchpoint?
  • Is 'it' (the brand story) different and desirable?

If ‘they’re’ not already talking (or not talking enough) it might be time to re-tool and re-invent.

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2017-05-25 12:00:00
The business of…emotion. https://www.adforum.com/agency/6676283/press-releases/65817/the-business-ofemotion https://www.adforum.com/agency/6676283/press-releases/65817/the-business-ofemotion It's not what they think...it's how they feel.

When we craft visual stories, brand messages, and digital strategies that reach ‘them’ (your tribe) on an emotional level, something changes. We shift and shape the way someone rationalizes.

We take things back to a fundamental level, where choice is more obvious (and our gut reactions kick in). It becomes the business of emotion: for your brand, product, or service.

It (emotion) is more powerful and purposeful than any other Marketing strategy deployed, so why not lead with it? The end result is a fulfilled customer, user, and loyalist, ready to share their feelings about your business and brand.

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2017-04-11 12:29:00
Agency Spotter ranks RNO1 as Top 20 Branding Agency. https://www.adforum.com/agency/6676283/press-releases/64171/agency-spotter-ranks-rno1-as-top-20-branding-agency https://www.adforum.com/agency/6676283/press-releases/64171/agency-spotter-ranks-rno1-as-top-20-branding-agency Agency Spotter is reinventing how brands find and work with creative agencies, design firms and many other marketing service providers.

Recently, RNO1 was ranked as a Top 20 Branding Agency when evaluated against 2,000 branding agencies and design firms. RNO1 ranked #2 on the Top 20 Branding Agencies listed.

"The top branding agencies quarterly report evaluates almost 2,000 branding agencies and design firms based on their credentials, focus and expertise in branding, client feedback, and project work. This report is focused on those who specialize in branding, brand identity, naming, and brand standards. .."

RNO1's Founder Michael Gaizutis said, "We're thrilled to be included in this Branding Agency Report from Agency Spotter: it supports and validates the brilliant Client Partners we work alongside (startups, eCommerce and enterprise brands), and the breakthrough solutions we provide between our teams, as a go-to Brand Agency Partner."

Be sure to follow rno1.com and @livethebrand for ongoing Agency News fueling the disruption in the design and digital landscape.

RNO1 is a brand and digital agency — deep-rooted on the west coast, with a global edge.

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2017-03-21 13:41:16
RNO1 Launches FORMATION: New Marketing Program https://www.adforum.com/agency/6676283/press-releases/65818/rno1-launches-formation-new-marketing-program https://www.adforum.com/agency/6676283/press-releases/65818/rno1-launches-formation-new-marketing-program Recently, RNO1 launched a new Marketing Program tailored to growing startups, lifestyle and enterprise brands called FORMATION.

“FORMATION is a vehicle for our team to gain a better understanding of who a client’s brand is and why it matters, then take quick action steps to understand how that can translate into design and digital deliverables that delight,” says Michael Gaizutis, Founder and CXO of RNO1. “The key to our success is constant collaboration and sequential strategy to yield the best outcomes. At the end of the day, we want to add value where value is needed. It’s how we all win.”

Interested in learning more about FORMATION? Click here for the full FORMATION Press Release on Newswire, appearing nationwide across prominent online business networks.

Be sure to follow rno1.com and @livethebrand for ongoing Agency News fueling the disruption in the design and digital landscape.

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2017-03-13 17:38:18
RNO1 Launches FORMATION: New Marketing Program https://www.adforum.com/agency/6676283/press-releases/63340/rno1-launches-formation-new-marketing-program https://www.adforum.com/agency/6676283/press-releases/63340/rno1-launches-formation-new-marketing-program Recently, RNO1 launched a new Marketing Program tailored to growing startups, lifestyle and enterprise brands called FORMATION.

“FORMATION is a vehicle for our team to gain a better understanding of who a client’s brand is and why it matters, then take quick action steps to understand how that can translate into design and digital deliverables that delight,” says Michael Gaizutis, Founder and CXO of RNO1. “The key to our success is constant collaboration and sequential strategy to yield the best outcomes. At the end of the day, we want to add value where value is needed. It’s how we all win.”

Interested in learning more about FORMATION? Click here for the full FORMATION Press Release on Newswire, appearing nationwide across prominent online business networks.

Be sure to follow rno1.com and @livethebrand for ongoing Agency News fueling the disruption in the design and digital landscape.

RNO1 is a brand and digital agency — deep-rooted on the west coast, with a global edge.

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2017-03-13 17:38:18
Be Intelligent. Brand Intuitive. https://www.adforum.com/agency/6676283/press-releases/65819/be-intelligent-brand-intuitive https://www.adforum.com/agency/6676283/press-releases/65819/be-intelligent-brand-intuitive Be Intelligent.

Have your brand, organization, and team understand why and how you will bring something to market (e.g., a new idea, product, service). Who will listen and care? Is it the right time? Does it drive delight and radically differentiate? Validate it, over and over. Test it, and then (after Step 2) implement. This is an intelligent path.

Brand Intuitive.

After you’ve compiled all the data, research, and findings, always trust your gut reaction (your perception of the marketplace, where it is today and where it’s going), before actually bringing anything and everything to market. Many times it’s this intuitive response that can make or break the future of your brand. Always trust your inner voice, and the path that you feel is right.

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2017-03-10 16:00:00
RNO1 Founder Featured as Expert on DIY Web Builders. https://www.adforum.com/agency/6676283/press-releases/65820/rno1-founder-featured-as-expert-on-diy-web-builders https://www.adforum.com/agency/6676283/press-releases/65820/rno1-founder-featured-as-expert-on-diy-web-builders In a recent study of DIY web builders and their users, Michael Gaizutis participated as an industry expert to offer his thoughts and opinions on the web builder market. As the Founder and CXO of RNO1, he has a wealth of knowledge about web design and its significance for those looking to create a strong and effective website, particularly for business use.

Clutch, a B2B research and reviews platform for businesses in the IT space, gathered responses from 307 individuals who have created a website using a do-it-yourself (DIY) web builder such as Wix, Squarespace, Weebly, and more.

The intent of the survey was to shed light on a few of the most pertinent topics about the DIY web builder market. Clutch also looked to Gaizutis to provide insight on his own experience with web builders and how he believes they serve business needs – to an extent.

1. The Typical Users of DIY Web Builders

Nearly half (53%) of survey respondents said they have an intermediate familiarity level with website builders, meaning they can set up a website on their own, including some advanced features.

“The survey findings definitely run parallel with what we see with many active users that are leveraging the DIY web building platforms, from individuals who are basic users all the way to more advanced users. It’s always good to see what is happening in the market place in terms of audience types, personas, and types of users in the way they’re leveraging these technology platforms.” – Michael Gaizutis

2. Websites Built Using DIY Web Builders

Over 40% of web builder users are building websites for business purposes.

“Most of the clients we work with as a brand and digital agency here at RNO1 are leaning on us for a business interest, primarily. All of the work we do for businesses, whether they’re startups, mid-sized or an enterprise brand, is about helping them to grow in scale, to increase their reach across their user and customer base, and ultimately boost revenue.” – Michael Gaizutis

3. Complexity of Websites Built Using DIY Tools

Websites built for business purposes are typically more complex. 46% of users with a business website integrate five or more tools with their websites with the intent to generate interactions and conversions with potential customers.

“Business websites are not always lean, clean and connective, but instead, they are more complex. The design work that goes into these types of websites is really about understanding who our users are so we can delve into more information about the brand and their audience. Our goal is to help those brands and businesses to boost revenue and really increase their bottom line.” – Michael Gaizutis

4. How DIY Web Builders Serve Business Needs

While DIY website builders provide the tools to produce clean and high-quality websites, a more complex and business-oriented website may require an alternative solution.

Squarespace is a wonderful technology platform, and we leverage the power of Squarespace to build elegant and seamless marketing websites. Beyond those simple e-commerce website experiences, we would look to something like WordPress or Drupal for more advanced builds.” – Michael Gaizutis

Especially for websites focused on e-commerce, the implementation of advanced features may require assistance from a design expert.

“Depending on the platform, there can be limitations, but working with an agency like ours, at RNO1, we’re able to really help our clients leverage and access the most opportunities for growth.” – Michael Gaizutis

More insight from RNO1's Founder, Michael Gaizutis, can be found in Clutch’s full research on DIY web builders: https://clutch.co/website-builders/resources/web-builders-survey

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2017-02-22 17:15:22
RNO1 Founder Featured as Expert on DIY Web Builders. https://www.adforum.com/agency/6676283/press-releases/62998/rno1-founder-featured-as-expert-on-diy-web-builders https://www.adforum.com/agency/6676283/press-releases/62998/rno1-founder-featured-as-expert-on-diy-web-builders In a recent study of DIY web builders and their users, Michael Gaizutis participated as an industry expert to offer his thoughts and opinions on the web builder market. As the Founder and CXO of RNO1, he has a wealth of knowledge about web design and its significance for those looking to create a strong and effective website, particularly for business use.

Clutch, a B2B research and reviews platform for businesses in the IT space, gathered responses from 307 individuals who have created a website using a do-it-yourself (DIY) web builder such as Wix, Squarespace, Weebly, and more.

The intent of the survey was to shed light on a few of the most pertinent topics about the DIY web builder market. Clutch also looked to Gaizutis to provide insight on his own experience with web builders and how he believes they serve business needs – to an extent.

1. The Typical Users of DIY Web Builders

Nearly half (53%) of survey respondents said they have an intermediate familiarity level with website builders, meaning they can set up a website on their own, including some advanced features.

“The survey findings definitely run parallel with what we see with many active users that are leveraging the DIY web building platforms, from individuals who are basic users all the way to more advanced users. It’s always good to see what is happening in the market place in terms of audience types, personas, and types of users in the way they’re leveraging these technology platforms.” – Michael Gaizutis

2. Websites Built Using DIY Web Builders

Over 40% of web builder users are building websites for business purposes.

“Most of the clients we work with as a brand and digital agency here at RNO1 are leaning on us for a business interest, primarily. All of the work we do for businesses, whether they’re startups, mid-sized or an enterprise brand, is about helping them to grow in scale, to increase their reach across their user and customer base, and ultimately boost revenue.” – Michael Gaizutis

3. Complexity of Websites Built Using DIY Tools

Websites built for business purposes are typically more complex. 46% of users with a business website integrate five or more tools with their websites with the intent to generate interactions and conversions with potential customers.

“Business websites are not always lean, clean and connective, but instead, they are more complex. The design work that goes into these types of websites is really about understanding who our users are so we can delve into more information about the brand and their audience. Our goal is to help those brands and businesses to boost revenue and really increase their bottom line.” – Michael Gaizutis

4. How DIY Web Builders Serve Business Needs

While DIY website builders provide the tools to produce clean and high-quality websites, a more complex and business-oriented website may require an alternative solution.

Squarespace is a wonderful technology platform, and we leverage the power of Squarespace to build elegant and seamless marketing websites. Beyond those simple e-commerce website experiences, we would look to something like WordPress or Drupal for more advanced builds.” – Michael Gaizutis

Especially for websites focused on e-commerce, the implementation of advanced features may require assistance from a design expert.

“Depending on the platform, there can be limitations, but working with an agency like ours, at RNO1, we’re able to really help our clients leverage and access the most opportunities for growth.” – Michael Gaizutis

More insight from RNO1's Founder, Michael Gaizutis, can be found in Clutch’s full research on DIY web builders: https://clutch.co/website-builders/resources/web-builders-survey

RNO1 is a brand and digital agency — deep-rooted on the west coast, with a global edge.

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2017-02-22 17:15:22
Agency Spotter ranks RNO1 as Top 20 Digital Agency. https://www.adforum.com/agency/6676283/press-releases/65821/agency-spotter-ranks-rno1-as-top-20-digital-agency https://www.adforum.com/agency/6676283/press-releases/65821/agency-spotter-ranks-rno1-as-top-20-digital-agency Agency Spotter is reinventing how brands find and work with creative agencies, design firms and many other marketing service providers.

Recently, RNO1 was ranked as a Top 20 Digital Marketing Agency when evaluated against more than 4,500 global agencies. RNO1 ranked #6 out of Top 20 Digital Marketing Agencies listed.

"The top digital agencies quarterly report evaluates more than 4,500 digital agencies based on Agency Spotter's proprietary research methodology. This report takes a broad look at digital agencies, including digital strategy, marketing automation, web, mobile, e-commerce, social media, content marketing, email marketing, inbound marketing, CRM automation, search (SEO and SEM), and gaming..."

RNO1's Founder Michael Gaizutis said, "We're thrilled to be included on this list from Agency Spotter: it supports and validates the brilliant Client Partners we work alongside (startups, lifestyle, enterprise brands), and the breakthrough solutions we provide between our teams, as a go-to Digital Marketing Agency Partner."

Be sure to follow rno1.com and @livethebrand for ongoing Agency News fueling the disruption in the design and digital landscape.

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2017-02-08 14:26:15
Agency Spotter ranks RNO1 as Top 20 Digital Agency. https://www.adforum.com/agency/6676283/press-releases/62846/agency-spotter-ranks-rno1-as-top-20-digital-agency https://www.adforum.com/agency/6676283/press-releases/62846/agency-spotter-ranks-rno1-as-top-20-digital-agency Agency Spotter is reinventing how brands find and work with creative agencies, design firms and many other marketing service providers.

Recently, RNO1 was ranked as a Top 20 Digital Marketing Agency when evaluated against more than 4,500 global agencies. RNO1 ranked #6 out of Top 20 Digital Marketing Agencies listed.

"The top digital agencies quarterly report evaluates more than 4,500 digital agencies based on Agency Spotter's proprietary research methodology. This report takes a broad look at digital agencies, including digital strategy, marketing automation, web, mobile, e-commerce, social media, content marketing, email marketing, inbound marketing, CRM automation, search (SEO and SEM), and gaming..."

RNO1's Founder Michael Gaizutis said, "We're thrilled to be included on this list from Agency Spotter: it supports and validates the brilliant Client Partners we work alongside (startups, lifestyle, enterprise brands), and the breakthrough solutions we provide between our teams, as a go-to Digital Marketing Agency Partner."

Be sure to follow rno1.com and @livethebrand for ongoing Agency News fueling the disruption in the design and digital landscape.

RNO1 is a brand and digital agency — deep-rooted on the west coast, with a global edge.

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2017-02-08 14:26:15
Super Bowl 2017: Game Day to Game Changing. https://www.adforum.com/agency/6676283/press-releases/65822/super-bowl-2017-game-day-to-game-changing https://www.adforum.com/agency/6676283/press-releases/65822/super-bowl-2017-game-day-to-game-changing Football... Fun... Fans...

RNO1’s Agency Founder + CXO, Michael Gaizutis, recently took the digital stage in a collaboration with AdForum (the best and largest global advertising agency directory & creative library) to speak around Super Bowl 2017 and its ties to Squarespace (a thriving Technology Platform).

In his recent article, Michael highlights "the key difference in today’s Super Bowl vs. prior years, is the rapidity of change and accessibility to technology outlets. Information is everywhere, so driving an emotional connection is hyper-critical to a brand's success, especially during the Super Bowl." You can tap into the Full Article on AdForum to hear more insights on Super Bowl 2017 from an Agency's perspective, and where the strongest emotional bonds are forged between advertiser and audience.

Be sure to follow @livethebrand on Twitter during the Super Bowl for live tweeting around the hottest trends and movements from this year's Ad Spots and Campaigns.

So, grab a seat. It's (almost) game time.

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2017-02-02 17:42:41
Super Bowl 2017: Game Day to Game Changing. https://www.adforum.com/agency/6676283/press-releases/62704/super-bowl-2017-game-day-to-game-changing https://www.adforum.com/agency/6676283/press-releases/62704/super-bowl-2017-game-day-to-game-changing Football... Fun... Fans...

RNO1’s Agency Founder + CXO, Michael Gaizutis, recently took the digital stage in a collaboration with AdForum (the best and largest global advertising agency directory & creative library) to speak around Super Bowl 2017 and its ties to Squarespace (a thriving Technology Platform).

In his recent article, Michael highlights "the key difference in today’s Super Bowl vs. prior years, is the rapidity of change and accessibility to technology outlets. Information is everywhere, so driving an emotional connection is hyper-critical to a brand's success, especially during the Super Bowl." You can tap into the Full Article on AdForum to hear more insights on Super Bowl 2017 from an Agency's perspective, and where the strongest emotional bonds are forged between advertiser and audience.

Be sure to follow @livethebrand on Twitter during the Super Bowl for live tweeting around the hottest trends and movements from this year's Ad Spots and Campaigns.

So, grab a seat. It's (almost) game time.

RNO1 is a brand and digital agency — deep-rooted on the west coast, with a global edge.

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2017-02-02 17:42:41
RNO1 ranked top SEO Firm in Seattle. https://www.adforum.com/agency/6676283/press-releases/65823/rno1-ranked-top-seo-firm-in-seattle https://www.adforum.com/agency/6676283/press-releases/65823/rno1-ranked-top-seo-firm-in-seattle We’re excited to announce that RNO1 has recently been named a Top Seattle SEO Firm by Clutch, a Washington, DC-based research firm. RNO1 is also listed on Clutch as a Top Seattle Digital Agency.

Clutch first reached out to agencies in the Seattle Area with a proven record of delivering breakthrough SEO and Digital Marketing strategies. Clutch analysts thoroughly examined these companies based on various factors such as case studies, notable clients, and industry awards and recognition. Most importantly, Clutch analysts conducted in-depth interviews with some of our valued clients. Their positive feedback was very humbling.

The west coast is known for innovation, from SoCal to Silicon Valley, but let's definitely not forget Seattle. We’re proud to say that not only are we a part of this innovation, we absolutely excel at it! RNO1 was recently included in a select list of top SEO agencies in the Seattle/Portland area by Clutch, a business-to-business (B2B) market research firm based in Washington, D.C.

With so many options out there these days, it can be tough for marketers to decide which companies really deliver. That’s where Clutch’s research comes in. Using a proprietary methodology that incorporates a dozen qualitative and quantitative criteria, Clutch identifies and evaluates top digital marketing firms around the globe.

Part of their intensive review includes one-on-one interviews with clients. Our client input played a big part in helping us land a spot among the top SEO firms. One of them, an independent record label, said: “We found RNO1 to be extremely responsive and exceptional at communicating. They were very creative, and my whole team was very happy with their work.”

Another client, a biotechnology company, said: “I felt like I was really their only client the whole time, and we weren’t. They also really seem like they enjoy what they’re doing, and it reflects in their work.”

We’ve enjoyed what we’re doing since 2008, serving key clients like Microsoft, Airbnb, Ericsson, and more over the years.

RNO1 is honored to be recognized among the leading Seattle SEO Firms that deliver unparalleled results for Client Partners of all sizes. Check out Clutch to see RNO1’s profile with full-length reviews and learn more about how we were evaluated.

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2017-01-26 12:18:57