TitleSuper Fromages Saison 2
Agency
Campaign Super Fromages
Advertiser BEL Group
Brand Babybel
Date of First Broadcast/Publication
Business Sector Food
Story

We developed a web series about 4 Super heroes: 4 super cheeses!
In 2016, Supercheese was the 3rd favourite food mascot among kids!
Him and all his supercheese friends have a clear mission: to bring all the goodness of MILK and FUN to kids.
We created a 6-episode 3D animated series with 1 ultimate goal for the super cheeses: to escape the kitchen!!

 

Philosophy

For this brand new season, the Super Cheeses are on a quest to become legendary.

This Youtube interactive series features our 4 Super Heroes - Yael, Malik, Mathieu et Supercheese - who are looking for just one thing: join all their babybel Friend on "Les Terres Laitgendaires". Each and every episode has been specially designed to make it as interactive as possible, allowing kids to become directly involved in the story. (this is done for example through touching the screen, playing music, or trying to find the episode in a 360 dimension on Youtube)

We launched a partnership with 2 famous French Youtubeurs: Amixem and Lola Dubini, who voiced two of the main characters in the story.
We were equally delighted to welcome one guest voice per episode : Noé Mini roulée, Juliette la DJette, Astrid la Speed, Marin le Magicien, Charlotte la Rigolote et Agathe La Pirate. 

Media Type Digital
Length
More Information https://www.youtube.com/watch?v=uwijqYQE3DM&am..

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