Phone: (+1) 952 851 7725
With over 24 years’ experience in market research, Brian Cruikshank — Managing Director for ORC International — is focused on client development and expanding the services in the Customer, Employee, Markets and Products, and Strategy research areas. A seasoned leader, Brian held EVP and other senior leadership roles at Ipsos Marketing, Ipsos MediaCT, and Ipsos Insight divisions in the US. He successfully guided the growth strategy and integration of multi-industry and cross-functional teams. He was also a founding member of the Angus Reid Group in the US and prior to that, worked for Custom Research Inc.
Phone: (+1) 609 452 5467
With over 25 years of experience in the market research industry, Jon Harding, Executive Vice President of US Business Development, leads the strategic planning for all key accounts, seeking out new growth opportunities and overseeing the firm’s US Business Development and Sales Operations teams. Prior to joining ORC, Jon has held a number of senior level positions at TNS, NFO World Group (acquired by TNS), Nielsen, and Harris Interactive. Most notably, he was President, General Manager of NFO USA, where he led 600 people and a $250m P&L, and President, US – Client Services at TNS, where he concentrated on extending the business beyond CPG into several other vertical industries, as well as driving strategic business opportunities and developing target account relationships.
Phone: (+1) 617 570 5153
Jessica Horkan is a Senior Vice President of ORC International with expertise in driving business performance through a focus on strategic customer experience, brand differentiation, and innovation. As a member of the Global Thought Leadership Team for Customer Strategies, she works with leading global institutions, retailers and professional services organizations, to develop strategies that dramatically improve performance. Jessica’s analysis draws on her keen grasp of the macro and micro economic environment, her extensive knowledge of business and distribution models, and her ability to bring in learnings from other sectors. As a consequence, her clients call on her to support their long-term strategic planning and budgeting, using her as a sounding board and seeking her advice about how external forces and factors may impact aspects of their business. A sought-after speaker and facilitator, Jessica moderates C-suite planning seminars and leads cross-functional brainstorming, blueprinting, journey mapping, and ideation sessions. Her energetic, engaging, and thought-provoking approach promotes diverse thinking, while keeping the focus on practical outcomes.
Phone: (+1) 513-283-8551
With over 25 years of experience in the market research industry, David Murray, Senior Vice President of US Marketing, leads the strategic planning and development of US and Corporate marketing activities. Previously, David held several senior positions at MRSI including executive vice president of group client services and marketing, executive vice president of research consulting, and vice president of analytical services. He has significant research experience in data collection, research design, and developing research products to solve client marketing issues. David holds a Master of Business Administration degree with concentrations in marketing and quantitative analysis from the University of Cincinnati and a Bachelor of Science degree in decision sciences from Miami University.
Phone: (+1) 617 570 5109
Costas Pavlides leads ORC International’s client service teams in Boston, New York, Chicago, and Princeton, N.J. His primary role is organizing, guiding, and mentoring the teams who support and advise our US-based clients. With over 15 years of research-based consulting experience and 10 years of senior leadership experience at ORC International, Costas is a strategic thinker and seasoned leader, with an unwavering focus on developing collaborative and meaningful client relationships. Costas and his team inherently understand the quickly evolving dynamics of our clients’ marketplace and are committed to offering synthesized insight and advice to help clients successfully navigate their strategy, marketing, customer experience, and employee challenges and opportunities.
Phone: (+44) 207 675 1134
Kate has 20 years of experience in research and consultancy and, since joining ORC International in early 1997, has conducted a wide range of research projects for both public and private sector clients. Most of her experience has been in the project management and account management of employee engagement programs, working with clients such as Fujitsu, Sainsbury’s, and Marks and Spencer. She currently fulfills a strategic role on several of the company’s major accounts including Cabinet Office and Tesco.In addition to the management of employee engagement surveys, Kate is an accomplished qualitative researcher, highly experienced in conducting focus groups on complex and sensitive issues.Kate regularly delivers high-level presentations, action planning workshops, and management training sessions, and leads a number of ORC International’s benchmarking groups and seminars
Phone: (+852) 2167 3811
Oliver Rust is the Managing Director of the Engine Group Asia Pacific. He leads the business and Go-to-Market strategy for ORC International and the Engine Group in Asia Pacific with the objective of driving client success. A pioneer practitioner in Customer Centricity, Oliver has been successfully leading teams to innovative business solutions which enable client organisations to connect closely with consumers, navigate through ever-changing market climate, and satisfy wide-ranging business needs. For more than 15 years, Oliver has held numerous global and regional leadership roles with Nielsen, Taylor Nelson Sofres, Tesco and Bluebell prior to his appointment with Engine. Oliver is a veteran in the information business with 20 years of industry experience spanning across the Europe and Asia Pacific markets. He possesses comprehensive expertise in understanding consumer behaviour and customer engagement. He also obtained extensive knowledge in financial services through the leading role he played in Nielsen’s Global Financial Services. Oliver serves on the board of two private held organisations that are breakthrough innovational entities, as well as being the Vice Chairman of the Marketing and Communications Committee at the American Chamber of Commerce.
Phone: (+61) 2 8912 5610
Craig Young is responsible for the successful operation of the Australian client service function. As a research practitioner he is a dualist, with experience in the development and management of large-scale tracking and prevalence studies, as well as in qualitative research to support the development of effective social marketing campaigns. He has extensive experience across both commercial (especially financial services, tourism, and media) and public sectors (health, employment, education, and tourism). Craig has 20 years of experience in senior management and consulting roles, including at Nielsen in Hong Kong and Roy Morgan Research in Australia. He is currently the Vice President of AMSRO, the industry body representing market research in Australia.