Los Angeles, United States
TitleF Limits
Campaign F* Limits
Advertiser Flywheel
Brand Flywheel
PostedMarch 2018
Business Sector Leisure & Sport Equipment
Story How do you build the competitor to the wildly successful and incredibly well-funded Peloton connected bike? We created a new kind of AI that we called Athletic Intelligence. And used it to create a unique set of features and experiences that make the new Fly Anywhere bike, the most immersive at-home experience possible. We didn’t just market the bike, we helped build it– including all the UX/UI and features.

After launching the bike, Flywheel was ready to launch their first brand campaign– to unite the Flyfam across the country. Our challenge was to capture the spirit of their “Never Coaster” ethos in a film that celebrates the badass in us all.
Media Type Television

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