Jason De Turris is the Chief Strategy Officer of phenomenon, and drives strategic solutions for all of phenomenon’s diverse blue chip client base. Since joining the agency he has played a pivotal role in landing phenomenon’s latest clients including Pepsi, P&G, Flywheel and Warner Brothers. He was most recently the Global Chief Strategy Officer at CP+B. He managed the planning group for 5 years and spent the last year as International CSO when he opened CP+B’s first office in Asia. At CP+B, Jason was responsible for building a diverse department comprised of brand strategists, digital thinkers and cultural anthropologists. He led the agency to win high profile brands like Xbox One, Hotels.com, and Infiniti as well as developing premium spirits brands like Angel’s Envy and Papa’s Pilar. He also developed strategic platforms to reinvigorate iconic Kraft brands like Jell-O and Grey Poupon. Prior to CP+B Jason built his career across iconic agencies like Ogilvy & Mather, Deutsch and JWT.
Overall, Jason’s experience ranges from luxury, where he led strategy for Rolex globally, to commodity categories where he’s developed successful new products and brand extensions for Kleenex, Castrol and Tylenol. He’s worked across the mobile category launching the MOTORAZR and later working on brands like AT&T, Nokia and Windows Phone.
His work has been acknowledged by The Effie Worldwide Organization, Jay Chiat Strategic Planning Awards and The Cannes Lions. Jason has also served as a judge for The Effie Awards and Jay Chiat Awards. Outside of advertising, Jason has taught in Columbia University’s School of Strategic Communications Graduate Program, worked for the Central Intelligence Agency and fancies himself a pretty good amateur photographer. Jason also holds a Master’s Degree in Communication Sciences from Virginia Commonwealth University.
I have been called a "change agent", an "iron hammer in a velvet glove" and "the ultimate optimist". I think all of those things ring true but I think they are all necessary to do my job. I lead teams to reinvent and reinvigorate brands to create new growth and consumer love. I have had the pleasure of working with some of advertising's best creative people to unleash some of the most disruptive and game changing brand experiences the marketing world has seen on Pepsi, Gatorade and Dove. I love brands and I love this business because there is always a new and exciting challenge to be seized. Globalization, the changing media landscape and the role technology now plays in the creative process has given brands unprecedented opportunities and I love being at the center to lead that change.