Insights from Cloudfactory

Luxury fashion house Balenciaga recently launched its Paris Sneaker collection, which featured 100 pairs of limited-edition ‘fully destroyed’ sneakers that cost $1,850.   The release of these sneakers – the less-destroyed, prêt-à-porter version cost $625 – caused quite a stir on social media… read more

A bucolic extravaganza in Mexico City and a real floating orchard in New York – Cloudfactory’s new campaign is swinging into summer, Your Shot: How Strongbow Are Bringing Nature to the CityCider brand Strongbow is embracing the inspirational power of nature in this year’s big global push. Wh… read more

News It was a challenge with only winners: from Booking.com the management challenged its own staff out to long to film their own trips a year. On more than one million views, the directors would take an icy dip in the Amsterdam canal in front of the headquarters. That million was surpassed … read more

Booking.com One Mission got 5 satrs in the Drums creative works report http://www.thedrum.com/news/2017/02/06/creative-works-featuring-lucky-generals-someone-now-soul-and-more  read more

Employees with GoPro cameras give a unique insight into the culture of Booking.com. Early last year, Booking.com encouraged its 14,000 employees to record their travels. The result, the film One Mission, which was devised in collaboration with the Amsterdam creative studio and created Cloud … read more