| Title | Brand building for Gen Z |
| Agency | code d’azur |
| Campaign | Brand building for Gen Z |
| Advertiser | Tele2 |
| Brand | Tele2 |
| Posted | November 2022 |
| Business Sector | Others |
| Tagline | Join the data revolution |
| Story | When Dutch service provider Tele2 launched their 4G network, they decided it was time to revamp the brand from a price fighter to a data hero. That meant the best 4G network, at the lowest price, with unlimited data—a mindblowing proposition that made saving and scrimping on data obsolete and unnecessary. Cautious was out; carefree was in. As Tele2’s digital marketing partner, code d’azur took over the web and made it a more fun place. We flooded the internet with Tele2’s new identity as a fun rebel, hammering home their powerful new mantra: “Not because you have to but because you can.” We started a data revolution that included everyone in our mission: to make unlimited data available to all, and to unleash unlimited fun on all digital channels. |
| Philosophy | We started a data revolution that included everyone in our mission: to make unlimited data available to all, and to unleash unlimited fun on all digital channels. |
| Problem | Revamp the brand from a price fighter to a data hero. |
| Result | Tele2’s consideration doubled and market share tripled. As a result, Tele2 was the only service provider to show business growth between 2015 and 2017. |
| Media Type | Digital |
| Length |