Alex Wright has led digital strategy and change programmes, experience planning, delivery and interactive marketing for, among others, www.hsbc.com, www.ba.com, www.bt.com, www.t-mobile.co.uk, www.channel4.com, www.dulux.co.uk, www.ikea.co.uk, www.co-operative.coop, www.selfridges.com, www.christianaid.org.uk and www.nationalgrid.com. He also ran a digital marketing team that generated £0.4Bn in directly attributable sales revenue for British Airways in a year (from a spend of £5M, excluding PPC search).
Alex Wright eats, sleeps and breathes digital. He built his first website in 1992. He spent almost 10 years at Agency.com in a very wide range of roles including Executive Creative Director, Head of Client Services and Managing Director.
He co-founded and is CEO of the agency Friday – digital business strategy, service design and engineering, for marketers. He is very hands on, and runs the agency’s relationship with HSBC and several other clients.
He is also a committed father of 3 and a yoga nut with a terrible apple-pie habit – 2 a day, every day, since 2005.