Bright Red\TBWA

Tallahassee, United States

Philosophy & Competitive Advantages

With over 120,000 agencies in the US and more than a half a million worldwide, what could possibly make Bright Red \ TBWA different?

Specialty & Integrated Offering
Each service we offer - strategy, creative, public relations, social, digital, media – was developed to be as strong as an agency specializing in that discipline. There are no shortcuts to the solutions we provide. As a result, we are as comfortable engaging as a PR/social agency of record, as we are as an integrated partner. We do our best work, however, when we manage each element of the brand conversation.

The fact that we have all of these capabilities equally balanced and fully developed, means we’re only going to recommend what your brand needs, not what we have a vested interest in selling. And since each discipline lives within our walls working together on a daily basis, we get to better ideas, faster.

Public Relations
We’ve built the largest PR practice within an ad agency in the US, which has allowed us to grow relationships that are both broad and deep and span multiple categories.

We approach PR with the same combination of strategy and creativity, and pursue it in such a way that consistently exceeds expectations.

Disruption and Media Arts
Disruption is our tool for change. It is a strategic process that helps us develop fresh ideas that create growth for our clients.

Media Arts is the practice of creating meaningful brand
connections and managing how the Disruption idea can thrive in the world. It’s more than just creative. It’s more than just media. And it makes the work we do more effective for you.

Disruption and Media Arts is the same approach that has helped propel the growth of global brands like Apple, Gatorade, Adidas and Airbnb.

TBWA
TBWA is the most creative agency network in the world. A powerful alliance of nearly 300 offices in close to 100 countries. We provide clients extensive global reach, and access to the same resources that help generate measurable results for the world’s most innovative brands. 

Network Description

TBWA is The Disruption® Company: the cultural engine for 21st century business. One of the world’s most innovative and creative companies, TBWA uses trademarked Disruption® methodologies to develop business-changing ideas for brands.

A top ten-ranked global advertising agency with 11,300 employees across 305 offices in 98 countries, TBWA includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. Global clients include adidas, Airbnb, Apple, Gatorade, GoDaddy, Henkel, Intel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Singapore Airlines, Standard Chartered Bank and Thomson Reuters.

Each agency in the network adheres to the founding principle that great creative and great results are not mutually exclusive, but critical partners in our dynamic, media-driven society. 

Contacts

New Business

Stephanie Sumner
SVP / Client Development

Team

Number of Employees: 160
Curtis Zimmerman
President / CEO
Andy Jorishie
EVP / Ideas & Innovation
Jason Hatfield
EVP / Client Services Director
Matt Whitfield
SVP, Executive Creative Director
Jennifer Kennedy
VP / Digital Director
Ted Tagalakis
VP / Social Media Director
Phone: (+1) 850.668.6824
John Nicholas
VP / Media Director
Stephanie Sumner
SVP / Client Development

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
AIC Hotel Group Hard Rock Hotels Hotels, Resorts
  • Digital
  • Social Media
  • Print
  • Public Relations
  • Marketing Research & Study
2010
Bahamas Ministry of Tourism Islands of the Bahamas Destinations (Countries & Places)
  • Television & Cinema
  • Digital
  • Social Media
  • Print
  • Outdoor/Out of Home
  • Marketing Research & Study
2011
Cayman Islands Department of Tourism Cayman Islands Destinations (Countries & Places)
  • Television
  • Digital
  • Social Media
  • Print
  • Media Buying & Planning
  • Marketing Research & Study
2015
Contractor Connection Contractor Connection Maintenance & Repairs (Home & Garden)
  • Television
  • Digital
  • Media Buying & Planning
  • Marketing Research & Study
2016
Cooper Tires Cooper Tires Tires, Accessories, Oil, Petrol, Gasoline
  • Television
  • Digital
  • Social Media
  • Print
  • Radio
  • Public Relations
  • Media Buying & Planning
  • Marketing Research & Study
2012
Dollywood Dollywood Leisure Parks, Zoos & Fairs
  • Television
  • Digital
  • Print
  • Outdoor/Out of Home
  • Media Buying & Planning
2017
Gold Toe Socks Gold Toe Tights, Socks, Stockings
  • Television
  • Digital
  • Social Media
  • Print
  • Promotion & Event
  • Public Relations
  • Media Buying & Planning
  • Marketing Research & Study
2016
Hunter Fan Company Hunter Fan Home Furniture
  • Digital
  • Social Media
  • Print
  • Public Relations
  • Media Buying & Planning
  • Marketing Research & Study
2015
Krystal Krystal Restaurants & Fast Food
  • Television
  • Digital
  • Social Media
  • Print
  • Packaging Design
  • Promotion & Event
  • Outdoor/Out of Home
  • Media Buying & Planning
  • Marketing Research & Study
2010
Pilot Pen Corp. Pilot Stationery & Office Supplies
  • Television & Cinema
  • Digital
  • Social Media
  • Print
  • Free Standing Insert
  • Promotion & Event
  • Public Relations
  • Media Buying & Planning
  • Marketing Research & Study
2011
TaxSlayer.com TaxSlayer.com Banking, Finance, Law & Insurance
  • Television & Cinema
  • Digital
  • Outdoor/Out of Home
2014
Youfit Health Clubs Youfit Health Clubs Sports & Health Clubs, Gyms, Spas, Diet Clinics
  • Television
  • Digital
  • Social Media
  • Print
  • Outdoor/Out of Home
  • Public Relations
  • Media Buying & Planning
  • Marketing Research & Study
2016