Contact Information

55 Water Street 5th Floor
Brooklyn New York 11201
United States
Phone: 212-812-5671
Email:

Amy Hellickson

Amy Hellickson

Managing Director
Mike Mikho

Mike Mikho

CMO
Danny Nunez

Danny Nunez

CCO

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, Marketing/Creative Services, Branded Content/Entertainment, Media Buying/Planning, Strategy and Planning, Influence Marketing

Employees: 350

Awards: 22

Creative Work: 46

Clients: 22

Core Competencies: Full Service, Digital, Mobile, Social Media, Marketing/Creative Services, Branded Content/Entertainment, Media Buying/Planning, Strategy and Planning, Influence Marketing

Employees: 350

Awards: 22

Creative Work: 46

Clients: 22

Laundry Service

55 Water Street 5th Floor
Brooklyn New York 11201
United States
Phone: 212-812-5671
Email:
Amy Hellickson

Amy Hellickson

Managing Director
Mike Mikho

Mike Mikho

CMO
Danny Nunez

Danny Nunez

CCO

Discover Your Air Network: Laundry Service for Foot Locker & Nike

Jordan Fox
CEO Ad Results Media
 

Tell us about your role in the creation of this work.

Nike and Foot Locker brought us the brief and challenged us to be as creative as possible. We led the full process from start to finish. We developed the campaign strategy and creative concept, handled all production and influencer management, and executed the media buys. Oh, and we did it all in 10 weeks.

Give us an overview of the campaign, what is it about and when was it released?

Foot Locker’s Discover Your Air (DYA) Network is a 90s themed cable network built for the internet. Our goal was to embrace both nostalgia and the present cultural moment in order to reach both the brand’s GenZ and Millennial audiences. The result: we took millions of people (and two iconic brands) back in time. A trip to the past, inspired by the future.

The entire target audience spends the majority of their time on social media so we wanted to meet them where they were. The network didn’t run on TV. Instead, it took over social, retail stores, partnerships and out-of-home, and created unique, limited-edition collectors items.

Inspired by Nike products, combining retro design with futuristic elements, the campaign launched with four multi-episode shows, commercials (because what’s a cable network without commercials?), and a home shopping program that aired exclusively on Twitch in celebration of Air Max Day.

We were fanatical. We wrote multiple theme songs, handcrafted a 90s-inspired cable box and engaged dozens of influencers and athletes. It was a truly immersive experience and one that we are extremely proud of.

Besides a Cannes Grand Prix, what would you like to win for your campaign?

We submitted the campaign for several awards, but within the campaign there was a very special physical mailer—a shoebox designed like a retro cable box, housing the latest Air Maxes. We painstakingly crafted three-dimensional elements to mimic a real 90s cable box: ventilation panels, volume buttons, even a lenticular clock.

We also created a functioning remote for people to interact with different DYA channels, as well as a retro-styled, printed TV guide that showcased Foot Locker’s show line-ups, sneaker horoscopes, crossword puzzles, full-page vintage-styled ads and more.

It would be an honor to be recognized for the craftsmanship.

It is the second year of the new “Cannes Lions”. What are your thoughts on this? Is it now easier or harder to win a Lion?

This is our first Cannes submission, so we’ll let you know next year!

What would a Lion represent for this campaign, your agency and yourself?

Validation of all the hard work put in by our incredible people and our clients. This work is the result of a strong, longstanding relationship with clients who inspire and push us with every campaign. A Cannes Lion would be the perfect way to celebrate this partnership.

What about this work do you think will make it stand out to the jury?

The campaign’s ambition and its high level of engagement. It’s easy to forget the deep value and credibility that can be earned through emotional connections, by entertaining people and making them happy.

Where do you see this campaign going in the future?

We’re already working on something special. More to come soon