DEPT®

Amsterdam, Netherlands
TitlePhilips Hue
Agency
Campaign Philips Hue
Advertiser Dept
Brand Philips
PostedDecember 2018
Business Sector Online Retail, E-store
Tagline Building an Interactive web experience
Story Philips Hue was looking for a micro-site that could build more inspiration for their products than their existing landing page meethue.com. Based on three key messages, we built an interactive web experience to showcase the innovative features of the Hue lamps. These three messages contained ‘Turn on your Imagination, Turn on your Moments and Turn on your Peace of Mind’. Beautiful design, combined with amazing technology provides an inspirational environment for users to experience the product range.
Philosophy Building an interactive web experience: Philips Hue was looking for a micro-site that could build more inspiration for their products than their existing landing page meethue.com. Based on three key messages, we built an interactive web experience to showcase the innovative features of the Hue lamps. These three messages contained ‘Turn on your Imagination, Turn on your Moments and Turn on your Peace of Mind’. Beautiful design, combined with amazing technology provides an inspirational environment for users to experience the product range. Getting three interactive rooms: What Dept did was not just create a landing page and an introduction video about the product, but also creating three interactive rooms filled with Philips Hue products, which give users the power to interact with the products and experience what they can do. Each room highlighted a different aspect of the product. To give an example, the living room concentrates on the White and Colour Ambiance functionalities of the Philips Hue lamps, while the bedroom shows the possibilities of waking up energized with Philips’ Wake Up Lights, responding to different moods, from concentration and relaxation. A micro-site that builds more inspiration for Philips Products: The design and development teams worked in close co-operation to build the Experience Hue site. Combining our expertise in React.js, digital animation and 3D motion graphics, we built an interactive home which felt real and full of life. It is the perfect setting for users to experience the diverse features offered by the Philips Hue lighting range.
Problem Philips Hue was looking for a micro-site that could build more inspiration for their products than their existing landing page meethue.com.
Result ‣ Serving people the right content in the right phase of the (digital) customer journey ‣ The average time spent on the platform was over 5 minutes, generating a minimum of 5 pages per visit and over 21 clicks per user within the different rooms. ‣ 14% conversion from site visitors to 'Where to buy
Media Type Web Site
More Information www.experience.meethue.com
Digital Agency

Our Work