TitleBee'n'Bee
Agency
Campaign Bee'n'Bee
Advertiser BETC Paris
Brand Bee'n'Bee
Date of First Broadcast/Publication 2021 / 11
Business Sector Advertising Agencies
Philosophy BETC launches its CSR report in an eco-friendly way. The Sustainability report turns into a DIY hotel for the preservation of wild bees You are probably aware that bees are in danger. But did you know that wild bees are suffering even more than their domestic counterparts (those who live in hives and produce honey) ? And wild bees are essential to the preservation of biodiversity as they are responsible for 80% of pollination of plants, flowers and fruits. That's why BETC is committed to the preservation of wild bees through its latest CSR report, showcasing its diverse initiatives. Discover Bee'n'Bee, a bed and breakfast" hotel for wild bees. By folding the pages of the CSR report it gets a new life and becomes a hotel for bees and helps them find a shelter.
Media Type Case Study
Length
Project Manager
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Agency Producer
Executive Creative Director
Creative Director
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