TitleOur House is on Fire
Campaign Our House is on Fire
Advertiser Fridays For Future
Brand Fridays For Future
Date of First Broadcast/Publication
Business Sector Environmental & Animal Issues
Story The spot portrays a family in their morning routine acting as if everything was normal, despite fires burning all around their house. The campaign is inspired by the famous quote from Greta Thunberg, the founder of Fridays For Future. During her speech at the 2019 World Economic Forum in Davos she said : "I want you to act as if our house is on fire. Because it is”. At the same event the following year Greta Thunberg repeated her plea “Our house is still on fire and your inaction is fueling the flames by the hour.”
Media Type Television
Advertiser's Supervisor
Chief Creative Officer
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Executive Producer
Executive Producer
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Special Effects / VFX
VFX Executive Creative Director
Lead Flame Artist
VFX Executive Producer

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