TitleSpread Love
Agency
Campaign Longchamp X Robert Indiana
Advertiser Longchamp
Brand Longchamp
Date of First Broadcast/Publication 2023 / 10
Business Sector Accessories, Bags, Leathers
Problem LONGCHAMP X ROBERT INDIANA ICONIC ARTWORK MEETS A UNIVERSALLY BELOVED BAG Longchamp, in collaboration with creative agency FRED & FARID Los Angeles, is celebrating American artist Robert Indiana with a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®. Robert Indiana played a central role in the development of assemblage art, hard-edge painting and Pop Art with work that explores American identity and the power of language.
Media Type Web Film
Length
Creative Director
Chief Executive Officer (CEO)
Advertising Manager
Advertising Manager
Chief Creative Officer
Creative Director
Art Director
Art Director
Agency Producer
Account Director
Strategy Director
Director
Director
Photographer
Photographer
Production Company
Music Company / Composer

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