Havas Middle East

Dubai, United Arab Emirates
TitleEveryday Celebrations (Case Film)
Campaign Everyday Celebrations
Advertiser Reckitt Benckiser
Brand Durex
Date of First Broadcast/Publication
Business Sector Contraceptives & Pregnancy Tests
Philosophy We can’t talk openly about sex. We can’t show intimacy or even recruit actors for ads. What we do know is that humans celebrate big events and small with sex.

Finding the occasions that really mattered on social media, we used them as lighthearted prompts to consider condoms with amazing results.
Media Type Packaging Design

Our Work