The name was changed back to 180 Amsterdam in January.
Go to the newer Profile for this Company
Go to the newer Profile for this Company
| Title | Hold my Beer |
| Brief | Two men are enjoying Amstel beers by the harbour. One hands his beer to his friend while he pops to the toilet. Searching for the bathroom he mistakenly steps onto a fishing boat bound for China. His friend dutifully waits, holding his beer for days, nights, weeks, months...Townspeople help out with food, clothing and entertainment. Finally the prodigal pal returns – and is amazed by his friend's sacrifice. He is handed his beer as the town celebrates. Amstel: serious about beer and friendship since 1870. |
| Agency | 180 Kingsday |
| Campaign | Amstel Hold my Beer 2018 |
| Advertiser | Heineken |
| Brand | Amstel |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Alcoholic |
| Tagline | Hold my Beer |
| Story | A little serious story about beer and friendship |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Kalle Hellzen |
| Creative Director | Joe Craig |
| Creative Director | Ed Ryder |
| Art Director | Lachlan Palmer-Hubbard |
| Production Company | BAS production |
| Director | Justin Reardon |
| Agency Producer | Jordan Cross |
| Editor | Fiona Fuchs |
| Global Account Director | Jim O'Regan |
| Account Planner | Vincent Johnson |
| Sound Design / Music Company / Music | Sizzer |
| Other | Sizzer |
| Post Production | Sizzer |
| Other | Sizzer |
| Post Production | MPC Amsterdam |
| Other | MPC Amsterdam |
| Grading/Online | CHEAT London |
| Sound | Stainless Sound, Amsterdam |