IPNY, Inc.

New York, United States
TitleThirteen is Worth Fighting For (Bus Shelter)
Agency
Campaign Thirteen is worth fighting for
Advertiser PBS Thirteen
Brand PBS Thirteen
Date of First Broadcast/Publication
Business Sector TV/Radio Programs & Stations
Story

With Congress making noise about defunding the Corporation for Public Broadcasting in its new budget, THIRTEEN, the nation’s most- watched public television station, launched a campaign to 1) raise the ire of its passionate New York viewers, 2) inspire contributions, and 3) encourage subscribers to tell their local representatives to lobby against the impending cuts. This is a call-to-arms approach that transcends the well-bred fundraising appeals Public Television is known for.

Media Type Outdoor/Out of Home

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