Digital communications played a large role in The Leukemia & Lymphoma Society’s campaign to raise awareness and contributions. IP created flash banners, page takeovers and native advertising, each featuring cancer survivors and a hopeful message. Times Square was the perfect backdrop for outdoor digital billboards featuring survivors. An ECRM email program enlisted new donors by inviting people to declare “Cancer Ends With Me.”
Result
This digital activation program spurred involvement and sharing in social media channels, driving more followers, more signups for email newsletters and increased donations.