IPNY, Inc.

New York, United States
TitleBusiness Loan
Campaign The Radio Hour
Advertiser Astoria Bank
Brand Astoria Bank
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story Astoria Bank’s investment in radio may seem so 20th century, yet the campaign was popular with their New York City and Long Island audiences. Over the past two years IP produced over an hour’s worth of targeted, brand-building radio. Some was retail-focused and some synergized with targeted print to engage small business owners.
Result These radio ads played a significant role in increasing leads from small businesses and reshaping the bank’s perception as a modern and technologically advanced institution.
Media Type Radio

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