IPNY, Inc.

New York, United States
Title
Agency
Campaign The Miracle of Science with Soul
Advertiser City of Hope Comprehensive Cancer Center
Brand City of Hope
Business Sector Hospitals, Healthcare facilities & Medical Services
Story

One of the world’s foremost cancer centers, City of Hope does not get credit for the many scientific innovations pioneered on its Southern California campus. Our campaign is changing that. In this integrated launch we show that when compassionate care unites with scientific discovery, more lives are saved. It is truly “The miracle of science with soul.”

Result

Since its launch, the campaign has increased brand awareness, inpatient visits and outpatient visits. And online donations are up over the previous year.

Media Type Billboard

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