| Title | |
| Agency | IPNY, Inc. |
| Campaign | The Miracle of Science with Soul |
| Advertiser | City of Hope Comprehensive Cancer Center |
| Brand | City of Hope |
| Posted | December 2018 |
| Business Sector | Hospitals, Healthcare facilities & Medical Services |
| Story | One of the world’s foremost cancer centers, City of Hope does not get credit for the many scientific innovations pioneered on its Southern California campus. Our campaign is changing that. In this integrated launch we show that when compassionate care unites with scientific discovery, more lives are saved. It is truly “The miracle of science with soul.” |
| Result | Since its launch, the campaign has increased brand awareness, inpatient visits and outpatient visits. And online donations are up over the previous year. |
| Media Type | Billboard |